Handbook of contemporary marketing in China: theories and practices
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Novinka
2012
|
| Schriftenreihe: | Management science - theory and applications
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XI, 302 S. Ill., graph. Darst. |
| ISBN: | 9781622576432 |
Internformat
MARC
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| 300 | |a XI, 302 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804148860895887360 |
|---|---|
| adam_text | Titel: Handbook of contemporary marketing in China
Autor: Lu Wang, Cheng
Jahr: 2012
Contents
Preface Understanding Contemporary China s Markets
and Marketing Practices vii
Part 1: State-of-the-Art Review
Chapter 1 Marketing in China: A Historical Overview 1
Guoqin Guo and Ruihong Zheng
Chapter 2 The Development of Research Focus
ON Chinese Marketing Studies 17
Guoqing Guo and Ruihong Zheng
Chapter 3 Research on Marketing in China: Present and Future 49
Dongjin Li, Xingyao Ren and Yan Li
Part 2: Unique Marketing Phenomena
Chapter 4 The Chinese Notion of Guanxi 83
Dorothy Ai-Wan Yen, Bradley R. Barnes and Cheng Lu Wang
Chapter 5 Growth Strategies in Emerging Markets: Examples from the
Logistics Industry in the People s Republic of China 101
Nancy Wong andXiaohong Liu
Chapter 6 The Evolution and Governance of Marketing Channels
in the People s Republic of China 115
Carlyle Far r ell andXiaohua Lin
Chapter 7 Pricing Strategies: The Experience of Firms Operating in China 137
Henry F. L. Chung and Pei-how Huang
Part 3: Consumer Behavior
Chapter 8 A Happy Man in a Buick: How Chinese Consumers Let Western
Brands Enter their Lives 155
Maria Kniazeva
Chapter 9 Cultural Change and Buyer Behavior in China 173
Yeqing Bao, Chenting Su and Kevin Z. Zhou
Chapter 10 Consumer Market Segmentation in China 185
En Chi Chang
Chapter 11 Hedonic vs. Utilitarian Consumption 209
Yuhuang Zheng and Dan Su
Chapter 12 An Empirical Study on Inexperienced Online Consumer s Window
Shopping Behavior in China: A Transaction Cost Perspective 225
Hua Zhang and Fue Zeng
Part 4: Cases
Chapter 13 Marketing Strategy of a Chinese TV Manufacturer:
The Case of Konka 245
Marc Fetscherin and Paul Beuttenmuller
Chapter 14 The China Wine Market: A Case for Segmentation, Promotion,
Distribution, Pricing, and Mode of Entry Decisions 263
William Rhyne
About the Editor 273
About the Authors 275
Index 2fiQ
|
| any_adam_object | 1 |
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| dewey-full | 658.800951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.800951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Handbook of contemporary marketing in China theories and practices Cheng Lu Wang (ed.) New York, NY Novinka 2012 XI, 302 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management science - theory and applications Includes index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content China (DE-588)4009937-4 g Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s b DE-604 Wang, Cheng Lu Sonstige (DE-588)171901819 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024765084&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Handbook of contemporary marketing in China theories and practices |
| title_auth | Handbook of contemporary marketing in China theories and practices |
| title_exact_search | Handbook of contemporary marketing in China theories and practices |
| title_full | Handbook of contemporary marketing in China theories and practices Cheng Lu Wang (ed.) |
| title_fullStr | Handbook of contemporary marketing in China theories and practices Cheng Lu Wang (ed.) |
| title_full_unstemmed | Handbook of contemporary marketing in China theories and practices Cheng Lu Wang (ed.) |
| title_short | Handbook of contemporary marketing in China |
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| title_sub | theories and practices |
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