Event marketing: how to successfully promote events, festivals, conventions, and expositions
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2012
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIX, 300 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780470891070 |
Staff View
MARC
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| 245 | 1 | 0 | |a Event marketing |b how to successfully promote events, festivals, conventions, and expositions |c C. A. Preston |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2012 | |
| 300 | |a XIX, 300 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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Record in the Search Index
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|---|---|
| adam_text | Titel: Event marketing
Autor: Preston, Christopher
Jahr: 2012
CONTENTS
Foreword-Liz Bigham viii
Series Editor Foreword-Dr. Joe Goldblatt, CSEP ix
Preface xi
In Appreciation Of xviii
1 What Is an Event and What Is Event Marketing? 1
2 The Evolution of Event Marketing 27
3 The Theory and Practice of Event Marketing 49
4 Sponsorship and Cause-Related Event Marketing 87
5 E-Event Marketing 111
6 Entertainment and Festival Event Marketing 137
7 Corporate Event Marketing 163
8 Association, Convention, and Exhibition
Event Marketing 185
9 Social Event Marketing 211
10 Future Forces and Trends in Event Marketing 231
11 Event Marketing Case Studies 255
12 Resources 273
Index 294
|
| any_adam_object | 1 |
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| callnumber-first | G - Geography, Anthropology, Recreation |
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| callnumber-subject | GT - Manners and Customs |
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| ctrlnum | (OCoLC)796188327 (DE-599)BVBBV039895069 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| indexdate | 2024-07-10T00:13:36Z |
| institution | BVB |
| isbn | 9780470891070 |
| language | English |
| lccn | 2012000700 |
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| physical | XIX, 300 S. Ill., graph. Darst., Kt. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
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| spelling | Preston, Chris Verfasser aut Event marketing how to successfully promote events, festivals, conventions, and expositions C. A. Preston 2. ed. Hoboken, NJ Wiley 2012 XIX, 300 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Event-Marketing (DE-588)4335461-0 gnd rswk-swf Event-Marketing (DE-588)4335461-0 s DE-604 Erscheint auch als Online-Ausgabe 978-1-118-11071-3 Erscheint auch als Online-Ausgabe 978-1-118-11072-0 Erscheint auch als Online-Ausgabe 978-1-118-11073-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024754036&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Preston, Chris Event marketing how to successfully promote events, festivals, conventions, and expositions Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4335461-0 |
| title | Event marketing how to successfully promote events, festivals, conventions, and expositions |
| title_auth | Event marketing how to successfully promote events, festivals, conventions, and expositions |
| title_exact_search | Event marketing how to successfully promote events, festivals, conventions, and expositions |
| title_full | Event marketing how to successfully promote events, festivals, conventions, and expositions C. A. Preston |
| title_fullStr | Event marketing how to successfully promote events, festivals, conventions, and expositions C. A. Preston |
| title_full_unstemmed | Event marketing how to successfully promote events, festivals, conventions, and expositions C. A. Preston |
| title_short | Event marketing |
| title_sort | event marketing how to successfully promote events festivals conventions and expositions |
| title_sub | how to successfully promote events, festivals, conventions, and expositions |
| topic | Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Event-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024754036&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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