APA (7th ed.) Citation

Haig, M. (2011). Brand success: How the world's top 100 brands thrive and survive (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. London: Kogan Page, 2011.

MLA (9th ed.) Citation

Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. Kogan Page, 2011.