Handbook of medical tourism program development: developing globally integrated health systems
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, Fla.
CRC Pr.
2012
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXXVII, 217 S. Ill. |
| ISBN: | 9781439813140 |
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Record in the Search Index
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| adam_text | Titel: Handbook of medical tourism program development
Autor: Todd, Maria K
Jahr: 2012
Contents
Foreword...........................................................................................................................xiii
Preface.................................................................................................................................xv
Acknowledgments.............................................................................................................xxv
Introduction....................................................................................................................xxvii
SECTION I PRODUCT DEFINITION, BUSINESS MODEL, AND
STRATEGIC PLANNING
1 Defining Medical Tourism and Its Stakeholders..........................................................3
Global Outsourcing of Medical Care Is and Has Been an Industry for Decades................5
Competing in the Global Marketplace, Even if It Is from the Rural United States............7
2 Defining Your Medical Tourism or Health Travel Business Model.............................9
Market Survey..................................................................................................................10
Additional Product Applications...................................................................................... 12
Sources of Medical Tourism Referrals.............................................................................. 12
MBA School Mantra: It s Not the Results That Matter, It s the Interpretation of
Those Results....................................................................................................................14
An Assortment of Business Models for Medical Tourism and Health Travel....................19
3 Succeeding with Bundled Pricing for Medical Tourism............................................23
Readiness for Bundled Pricing.........................................................................................24
The Next Hurdle Has to Do with the Mechanics of Billing..............................................25
Research Is Crucial..........................................................................................................26
4 Integrated Health Delivery Systems...........................................................................29
5 Measuring the ROI of JCI Accreditation....................................................................35
Introduction.....................................................................................................................35
Let s First Address the Due Diligence..............................................................................36
The Difficulty Associated with Performing Due Diligence on International
Hospital Accreditation through JCI........................................................................36
Who Are the Facilitators and What Are Their Domain Competencies?...........................37
Who Is JCI and What Is So Special about Their System over All Others?........................38
The What and How of International Hospital Accreditation Surveys........................39
vii
viii ¦ Contents
Evaluating the ROI of JCI Branded Accreditation...........................................................40
When a Hospital Advertises That It Is JCI Accredited, What Does That Mean
to the Recipient of the Marketing Message, Really?.................................................41
Are You Using JCI as a Shorthand Reference to Imply You Render High-
Quality and Safe Care?............................................................................................41
Does Your Audience Understand the Meaning of JCI or Another National or
International Hospital Accreditation, What It Is and What It Isn t?........................41
6 Shaping and Managing Your Medical Tourism/Health Travel Product Offering......45
Your Medical Tourism Product.........................................................................................45
Product Mix.....................................................................................................................47
Managing Medical Tourism Service Lines.......................................................................48
Product Line Analyses.....................................................................................................50
Calculate the Costs of Increasing Market Share......................................................50
ROI Analysis...........................................................................................................51
Back to Basics..........................................................................................................51
Conclusion........................................................................................................................51
7 Planning and Conducting Familiarization Tours......................................................53
Time to Say Goodbye ...........................................................................................59
How to Sell Your Product to Insurers and Employers.......................................................59
What s the Game Changer Here for Sales Professionals?..................................................60
What Habits Do Sales and Marketing Representatives Need to Adopt?...........................60
8 Quality and Safety Transparency...............................................................................65
Two General Types of Medical Tourism Groups and Venues That Shape Quality
Initiatives.........................................................................................................................66
Medical Tourism Groups........................................................................................66
Medical Tourism Venues.........................................................................................67
General Medical Tourism Flow (Domestic and International).................................67
Risk Assessments within the Medical Tourism Flow Identify Quality Gaps....................68
Importance of Transparency in Managing Risks.............................................................70
Importance of Market Transparency in International Medical Tourism..........................70
Quality and Safety Transparency.....................................................................................71
Accreditation...................................................................................................................72
Patient Safety...................................................................................................................72
Quality Tools to Promote Transparency..........................................................................72
Risks and Rewards of Medical Tourism...........................................................................73
Measuring Outcomes..............................................................................................74
Movement to Standard Best Practices...............................................................................76
9 Risk Management and Liability Mitigation in the Medical Travel Industry.............77
10 Introduce Your Program to the Media.......................................................................81
SECTION II COLLABORATION WITH OTHER PARTS OF THE
MEDICAL TOURISM/HEALTH TRAVEL SUPPLY CHAIN
11 Working with Case Managers....................................................................................87
Contents ¦ ix
12 The Comprehensive Role and Functions of a Medical Tourism Facilitator................89
Tools of the Trade............................................................................................................93
Job Description................................................................................................................94
Technology......................................................................................................................94
Workflows........................................................................................................................94
Computer System Life Cycles..........................................................................................95
System Design........................................................................................................99
Project Planning.....................................................................................................99
Risk Management and Malpractice Protection.............................................................. 100
Standards of Care...........................................................................................................101
Evidence-Based Medicine......................................................................................102
Documentation.....................................................................................................102
Deep Pockets and Malpractice Coverage...............................................................104
13 Privacy and Data Security Concerns in Medical Tourism and Health Travel..........105
The Basics.......................................................................................................................106
First, an Anti-Virus Program Is Essential...............................................................106
Next, Consider an Antimalware Application.........................................................106
Firewalls................................................................................................................106
Script Blockers.......................................................................................................107
Password Vaults.....................................................................................................107
Website Trust Applications....................................................................................107
Next, You Need to Consider VPN Options...........................................................108
PCI Compliance....................................................................................................109
14 Implications of U.S. Medical Tourism Facilitator Bankruptcy................................Ill
Implications....................................................................................................................Ill
The Method of Payment: Has It Changed?.....................................................................112
Payment Variances, Partial Payments, or Payment in Full...............................................113
15 Considerations in Working with Hotels...................................................................115
Second-Tier City Considerations....................................................................................116
RevPAR—Watch Out for Ancillary Fees.....................................................................116
Keeping the Terms of the Negotiated Rates Are Key.............................................117
Pointers on How to Negotiate................................................................................117
16 Ultimate Customer Service: A Collaborative Effort.................................................119
Measure Customer Delight at the Organizational Level................................................ 122
Measure Customer Delight at the Working Level..........................................................123
A Humble Beginning and a Not So Delightful Experience..................................123
Sizing and Prioritizing Client Delight Measurement............................................ 124
Measuring a Key Aspect of Customer Delight: Response Time.....................................127
Tracking Client Delight in Real-Time: Social Media—Where the Magic Begins!..........129
Customer Experience Organization and Obstacles........................................................ 130
Voice of the Customer and Net Promoter: Actionable Business Intelligence..........131
Calculating Your NPS Score........................................................................ 134
Customer Experience Competencies...............................................................................135
x ¦ Contents
SECTION III NICHE MARKET OPPORTUNITIES
17 Medical Tourism Growth Potential for the United States........................................139
18 Medical Tourism Benefit Introduction for U.S. Health Insurance Plans.................145
Strategic Implications for International Providers...........................................................145
Understand the Benefit Addition Process........................................................................146
Health Insurance Company Benefit Design Due Diligence...................................146
Cost—Benefit Analysis............................................................................................147
Concerns about Regulatory Compliance...............................................................149
Education of the Brokers and Employers about the Benefit...................................149
19 Medical Tourism for U.S. Employer-Sponsored Health Benefit ERISA Plans.........151
Wrap SPD Document Requirements..............................................................................154
20 Health Travel Conceptual Challenges for ERISA Health Benefit Plan Managers... 161
Did This Just Happen Overnight?..................................................................................161
How Did We Get Here?..................................................................................................162
The Advent of the HMO (1973)............................................................................162
Preferred Provider Organizations (PPOs) (1982)....................................................163
Self-Funded Employer-Sponsored Health Benefit Plans and ERISA (1974)...........163
Limited Expense Reimbursement and Healthcare Reimbursement
Arrangements (HRAs) (2003)...............................................................................163
Innovative Coverage Options..........................................................................................164
Point-of-Service Plans (POS).................................................................................164
Exclusive Provider Organizations (EPO)...............................................................165
Designated Medical Provider Programs.................................................................165
Indemnity Insurance.............................................................................................165
Multinational ERISA Employers with Self-Funded Health Benefit Plans.......................165
Regulatory Compliance and Expatriate Benefit Management................................166
Health and Group Benefits for Expatriates............................................................167
Health and Group Benefits for Domestic Employees.............................................168
The Devil Is in the Details.....................................................................................169
21 U.S. Retiree Health and the Challenges of GASB 45 Regulations...........................171
Global Health Benefit Options as a Viable Alternative....................................................171
SECTION IV WELLNESS AND MEDICAL TOURISM
22 Wellness and Medical Tourism................................................................................177
Idiomatic Challenges of Terminology, Culture, and History..........................................177
Understanding Employer-Sponsored Wellness Initiatives in the United States................177
Health Screening Services...............................................................................................179
Training and Education..................................................................................................181
Online Health Management..................................................................................181
Onsite or Nearby Fitness Center Memberships......................................................181
Incentive Programs................................................................................................181
Activity Promotions...............................................................................................181
Contents ¦ xi
Encouraging Participation.....................................................................................181
Examples of Programs...........................................................................................182
Marketing Medical Tourism Wellness Offers..................................................................182
Conclusion........................................................................................................................185
Make It Happen.............................................................................................................185
Recommended Reading..................................................................................................186
Appendix 1: Mercury Healthcare Advisory Group—Business Model Development
Worksheet.........................................................................................................................187
Key Partners...................................................................................................................187
Value Propositions Supported by Key Activities and Resources......................................188
Reduce These Thoughrs to One Succinct Response.........................................................188
Customer Relationships..................................................................................................189
Customer Relationship Management and Key Performance Indicators.................189
Cost Management and Cost Containment.....................................................................190
What Is Your Business Model?...............................................................................190
Pricing............................................................................................................................190
Appendix 2: Glossary of Wellness Treatment Terms.........................................................193
Appendix 3: A Glossary of Spa Types................................................................................207
Index.................................................................................................................................213
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| spelling | Todd, Maria K. Verfasser aut Handbook of medical tourism program development developing globally integrated health systems Maria K. Todd Boca Raton, Fla. CRC Pr. 2012 XXXVII, 217 S. Ill. txt rdacontent n rdamedia nc rdacarrier Medizintourismus (DE-588)7584059-5 gnd rswk-swf Medizintourismus (DE-588)7584059-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024727289&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Handbook of medical tourism program development developing globally integrated health systems |
| title_auth | Handbook of medical tourism program development developing globally integrated health systems |
| title_exact_search | Handbook of medical tourism program development developing globally integrated health systems |
| title_full | Handbook of medical tourism program development developing globally integrated health systems Maria K. Todd |
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| title_short | Handbook of medical tourism program development |
| title_sort | handbook of medical tourism program development developing globally integrated health systems |
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