Intellectual property: valuation, exploitation, and infringement damages [8] Cumulative Supplement 2012
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2012
|
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXI, 306 S. graph. Darst. |
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MARC
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Record in the Search Index
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| adam_text | CONTENTS
Note
to the
Reader:
Chapters or sections not in the main bound volume
(Intellectual Property: Valuation, Exploitation, and Infringement
Damages:
978-0-471-68323-0)
are indicated by (New) after the
title. Material new to or modified in this supplement is indicated by
an asterisk
(*)
in the left margin in the contents and throughout the
supplement.
Preface
XVII
PART I VALUATION
Chapter
ΊΑ
Intellectual Property Landscape (New)
3
1A.1
80%
of Corporate Value Is Intellectual
Property and Intangible Assets
4
1A.2
Over Seven Million Patents
6
1A.3
Corporations Own the Most Patents
7
1A.4
All Industries Are
Patenting Inventions
8
1A.5
Trademarks
10
1A.6
Trademarks Are Supported with
Huge Ad Spending
11
1A.7
Copyrights
12
1A.8
Trade Secrets
12
1A.9
Business of Licensing
15
Chapter
1
В
U.S.
Congress Flirts with
Disaster (New)
25
1B.1
Patent Litigation Venue
27
1B.2
Patent Infringement Damages
27
xii Contents
1B.3
Injunctions for Only Competitors
29
1B.4 Harming Our Only
Economic Advantage
31
Chapter 12A Risk-Adjusted Cash Flows (New)
32
12A.1
Required Rates of Return
33
12A.2
Capital Asset Pricing Model
36
12A.3
Build-Up Method
41
12A.4
Venture Capital Rates
oí
Return
42
12A.5
Probability of Success
45
12A.6
Conclusion
49
Chapter 12B Dealing with Risk and Uncertainty in
Intellectual Property Valuation and
Exploitation (New)
51
12B.1
Risk versus Uncertainty
53
12B.2
Decision Analysis and
Decision Trees
55
12B.3
Decision Tree Components
and Conventions
56
12B.4
Monte Carlo Techniques
63
12B.5
Markov Chains
66
12B.6
Obtaining Information from Indirect
Observation: Shadow Pricing
70
12B.7
Bayesian Analysis
72
12B.8
Option Pricing Models
75
12B.9
Limitations on Rationality in
Decision Making: The Effects of
Perception and Biases on
Decision Making
78
12B.10
Conclusion
79
Contents xiii
Chapter 14A
Rights of Privacy, Publicity, and
Celebrity Persona (New)
Ί4Α.1
Introduction
14A.2 Legal Underpinnings
14A.3 Trademark Rights
14A.4 Copyright
14A.5 Legal Uncertainties
and Solutions
14A.6 A Photography Issue
14A.7 Conclusion
81
81
84
87
88
90
91
93
Chapter 14B
Intellectual Property and Intangible
Asset Volatility (New)
95
PART II LICENSING
101
Chapter 27A Royalty Rates and License Fees for
Technology (New)
103
27A.1 Royalty Rates
104
27A.2 Per Unit Royalties
107
27A.3 Royalties Based
on Profitability
108
27A.4 License Fees
109
27A.5 Medical Device Industry
Royalty Rates
111
27A.6 Medical Device Industry License
Fee Distribution
112
27A.7 Conclusion
114
xiv Contents
Chapter
ЗЗА
The Magnitude and Meaning of
Royalty
Misreporting
(New)
33A.1
Introduction
33A.2
Why? versus How?
33A.3
Math Errors:
5%
Error Rate
33A.4
Royalty Rate Errors:
4%
Error Rate
33A.5
Transfer Prices:
4%
Error Rate
33A.6
Unreported Benchmarks and
Milestones:
5%
Error Rate
33A.7
Unreported Sales:
16%
Error Rate
33A.8
Disallowed Deductions:
9%
Error Rate
33A.9
Unreported Sublicenses:
1 7%
Error Rate
33A.10
Questionable License
Interpretation:
40%
Error Rate
33A.11
Conclusion
Chapter
33
В
Intellectual Property Audit and
Management (New)
33B.1
Introduction
33B.2
Intellectual Property Is Important
33B.3
But Intellectual Property Is
Frequently Mismanaged
33B.4
Why the Intellectual
Property Dichotomy?
33B.5
The First Step: An Intellectual
Property Audit
33B.6
From IP Audit to IP Management
33B.7
Insufficient Approaches
115
115
116
119
120
122
123
124
124
125
125
126
127
128
128
129
129
130
132
133
Contents xv
33B.8
A New Intellectual Property
Management Paradigm
134
33B.9 Available Tools
134
33B.10 Benefits of Intellectual
Property Management
135
33B.11 When to Do an Intellectual
Property Audit
136
33B.12 How to Do an Intellectual
Property Audit
138
33B.13 Software Solutions to Make the
Job Easier
141
33B.14 Conclusion
144
Chapter
35
A Quantifying Reasonable Royalties:
The Entire Market Value Rule (New)
149
Chapter
45
Chapter 45A
New Measure of Infringement
Damages
—
Future Damages (New)
161
45.1
Royalty Rate for
Future Damages
163
45.2
What About Future
Lost Profits?
1 74
Continually Evolving Patent
Damages (New)
175
45
A.
1
Post-Verdict Royalty Rates
176
45A.2 Optimize Your Patented
Technology or Lose It
181
45A.3 Litigation-Based Licenses
184
*
Chapter 45B The
25%
Rule Is Dead (New)
189
xvi Contents
Appendix
G
*
Appendix
J
More Sample Royalty Rate
Information (New)
Appendix
H
Trademark Royalty Rates (New)
193
221
Appendix I Pharmaceutical and Biotechnology
Royalty Rates (New)
239
Telecommunications
Royalty Rates (New)
263
Index
299
|
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| spelling | Smith, Gordon V. 1937- Verfasser (DE-588)170653862 aut Intellectual property valuation, exploitation, and infringement damages [8] Cumulative Supplement 2012 Gordon V. Smith ; Russell L. Parr Hoboken, NJ Wiley 2012 XXI, 306 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Parr, Russell L. 1954- Verfasser (DE-588)171485300 aut (DE-604)BV021459411 8 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024705463&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smith, Gordon V. 1937- Parr, Russell L. 1954- Intellectual property valuation, exploitation, and infringement damages |
| title | Intellectual property valuation, exploitation, and infringement damages |
| title_auth | Intellectual property valuation, exploitation, and infringement damages |
| title_exact_search | Intellectual property valuation, exploitation, and infringement damages |
| title_full | Intellectual property valuation, exploitation, and infringement damages [8] Cumulative Supplement 2012 Gordon V. Smith ; Russell L. Parr |
| title_fullStr | Intellectual property valuation, exploitation, and infringement damages [8] Cumulative Supplement 2012 Gordon V. Smith ; Russell L. Parr |
| title_full_unstemmed | Intellectual property valuation, exploitation, and infringement damages [8] Cumulative Supplement 2012 Gordon V. Smith ; Russell L. Parr |
| title_short | Intellectual property |
| title_sort | intellectual property valuation exploitation and infringement damages cumulative supplement 2012 |
| title_sub | valuation, exploitation, and infringement damages |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024705463&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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