Planning, implementing, and evaluating health promotion programs: a primer
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston ; Munich [u.a.]
Pearson
2013
|
| Edition: | 6. ed. |
| Subjects: | |
| Online Access: | Klappentext Inhaltsverzeichnis |
| Physical Description: | XVIII, 493 S. graph. Darst. |
| ISBN: | 9780321788504 0321788508 |
Staff View
MARC
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| 100 | 1 | |a McKenzie, James F. |d 1948- |e Verfasser |0 (DE-588)13881659X |4 aut | |
| 245 | 1 | 0 | |a Planning, implementing, and evaluating health promotion programs |b a primer |c James F. McKenzie ; Brad L. Neiger ; Rosemary Thackeray |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Boston ; Munich [u.a.] |b Pearson |c 2013 | |
| 300 | |a XVIII, 493 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Preventieve geneeskunde |2 gtt | |
| 650 | 4 | |a Promotion de la santé - Planification | |
| 650 | 4 | |a Promotion de la santé - Évaluation | |
| 650 | 4 | |a Santé publique - Planification - Méthodologie | |
| 650 | 4 | |a Methode | |
| 650 | 4 | |a aHealth promotion |a xPlanning | |
| 650 | 4 | |a aHealth promotion |a xEvaluation | |
| 650 | 4 | |a aHealth planning |a xMethodology | |
| 650 | 4 | |a aHealth Promotion | |
| 650 | 4 | |a aHealth Education | |
| 650 | 4 | |a aHealth Planning | |
| 650 | 4 | |a aProgram Evaluation | |
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Record in the Search Index
| _version_ | 1804148753109614592 |
|---|---|
| adam_text | Contents
Preface
.............................................xiii
chapter
ι
Health Education, Health Promotion, Health Education
Specialists, and Program Planning
.........................1
Health Education and Health Promotion
.....................4
Health Education Specialists
...............................5
Assumptions of Health Promotion
.........................10
Program Planning
......................................11
Summary
............................................14
Review Questions
......................................14
Activities
.............................................14
Weblinks
.............................................15
PART I PLANNING A HEALTH PROMOTION PROGRAM
...............17
chapter
2
Starting the Planning Process
............................18
The Need for Creating a Rationale to Gain the Support of
Decision Makers
....................................19
Steps in Creating a Program Rationale
......................21
Step
1:
Identify Appropriate Background Information
........21
Step
2:
Titling the Rationale
............................28
Step
3:
Writing the Content of the Rationale
...............28
Step
4:
Listing the References Used to Create the
Rationale
........................................31
Planning Committee
....................................31
Parameters for Planning
.................................34
Summary
............................................35
Review Questions
......................................35
Activities
.............................................36
Example
1...........................................37
Vi
CONTENTS
Example
2...........................................39
Weblinks
.............................................41
chapters Models for Program Planning in Health Promotion
............43
Generalized Model
.....................................49
PRECEDE-PROCEED
..................................53
The Eight Phases of PRECEDE-PROCEED
................53
Mobilizing for Action through Planning and Partnerships
(MAPP)
...........................................55
MAP-IT
.............................................57
SMART
.............................................58
The Phases of SMART
................................60
Other Planning Models
..................................63
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Analysis
.........................................63
Healthy Communities
................................64
The Health Communication Model
......................65
Intervention Mapping
................................66
Healthy Plan-It
......................................66
Summary
............................................67
Review Questions
......................................68
Activities
.............................................68
Weblinks
.............................................69
chapter
4
Assessing Needs
.......................................71
What to Expect from a Needs Assessment
...................74
Acquiring Needs Assessment Data
.........................74
Sources of Primary Data
...............................75
Sources of Secondary Data
.............................86
Steps for Conducting a Literature Search
..................92
Using Technology to Map Needs Assessment Data
...........94
Conducting a Needs Assessment
...........................95
Step
1:
Determining the Purpose and Scope of the Needs
Assessment
.......................................95
Step
2:
Gathering Data
................................96
Step
3:
Analyzing the Data
.............................97
Step
4:
Identifying the Risk Factors Linked to the
Health Problem
..................................102
Step
5:
Identifying the Program Focus
...................102
CONTENTS
Step
6:
Validating the Prioritized Needs
..................103
Application of the Six-Step Needs
Assessment Process
...............................104
Heath Impact Assessment
...............................106
Summary
...........................................107
Review Questions
.....................................107
Activities.
...........................................108
Weblinks
............................................109
chapter
5
Measurement, Measures, Measurement Instruments,
and Sampling
........................................
Ill
Measurement
........................................112
The Importance of Measurement in Program Planning
and Evaluation
...................................114
Levels of Measurement
...............................114
Types of Measures
..................................116
Desirable Characteristics of Data
.........................117
Reliability
.........................................118
Validity
...........................................119
Fairness
..........................................121
Bias Free
..........................................122
Measurement Instruments
..............................123
Using an Existing Measurement Instrument
...............124
Creating a Measurement Instrument
....................125
Sampling
............................................129
Probability Sample
..................................130
Nonprobability Sample
..............................133
Sample Size
.......................................134
Pilot Testing
.........................................135
Ethical Issues Associated with Measurement
.................137
Summary
...........................................137
Review Questions
.....................................138
Activities
............................................138
Weblinks
............................................139
chapter
б
Mission Statement, Goals, and Objectives
..................141
Mission Statement
....................................143
Program Goals
....................................
l
. . 144
vii
VIII
CONTENTS
Objectives
...........................................145
Different Levels of Objectives
..........................145
Developing Objectives
...............................147
Criteria for Developing Objectives
......................147
Elements of an Objective
.............................148
Goals and Objectives for the Nation
.......................150
Summary
...........................................159
Review Questions
.....................................159
Activities
............................................159
Weblinks
............................................160
chapter
7
Theories and Models Commonly Used for Health Promotion
Interventions
........................................162
Types of Theories and Models
...........................166
Behavior Change Theories
..............................166
Intrapersonal
Level Theories
..........................168
Interpersonal Level Theories
...........................188
Community Level Theories
............................195
Cognitive-Behavioral Model of the Relapse Process
...........197
Summary
...........................................200
Review Questions
.....................................200
Activities.
...........................................202
Weblinks
............................................203
CHAPTER
8
Interventions
........................................205
Types of Intervention Strategies
..........................208
Health Communication Strategies
......................208
Health Education Strategies
...........................219
Health Policy/Enforcement Strategies
....................224
Environmental Change Strategies
.......................227
Health-Related Community Service Strategies
.............228
Community Mobilization Strategies
.....................228
Other Strategies
....................................232
Creating Health Promotion Interventions
...................241
Criteria and Guidelines for Developing Health
Promotion Interventions
...........................241
Designing Appropriate Interventions
....................242
Adapting a Health Promotion Intervention
...............249
CONTENTS
IX
Summary
...........................................251
Review
Questions
.....................................251
Activities
............................................252
Weblinks............................................253
сн
apter
9
Community Organizing and Community Building
............255
Community Organizing Background and Assumptions
.........257
The Processes of Community Organizing and Community
Building
..........................................259
Recognizing the Issue
................................261
Gaining Entry into the Community
.....................263
Organizing the People
...............................264
Assessing the Community
.............................268
Determining Priorities and Setting Goals
.................270
Arriving at a Solution and Selecting Intervention Strategies
. .. 273
Final Steps in the Community Organizing and Building
Processes
.......................................274
Summary
...........................................274
Review Questions
.....................................275
Activities
............................................275
Weblinks
............................................276
PART II IMPLEMENTING A HEALTH PROMOTION PROGRAM
.........279
chapter
io
Identification and Allocation of Resources
.................280
Personnel
...........................................281
Internal Personnel
..................................282
External Personnel
..................................284
Combination of Internal and External Personnel
...........285
Items Related to Personnel
............................285
Curricula and Other Instructional Resources
................292
Space
..............................................295
Equipment and Supplies
................................296
Financial Resources
...................................297
Participant Fee
.....................................297
Third-Party Support
.................................298
Cost Sharing
.......................................298
Cooperative Agreements
..............................298
CONTENTS
Organizational Sponsorship
...........................299
Grants and Gifts
....................................299
Combining Sources
.................................302
Preparing and Monitoring a Budget
.....................302
Summary
...........................................307
Review Questions
.....................................307
Activities
............................................307
Weblinks
............................................308
chapter
11
Marketing: Developing Programs That Respond to the Wants
and Needs of the Priority Population
......................311
Marketing and Social Marketing
.........................312
Exchange
.........................................313
The Marketing Process and Health Promotion Programs
.......314
Consumer Orientation
...............................314
Segmentation
......................................316
Marketing and the Diffusion Theory
....................322
Marketing Mix
.....................................324
Pretesting
.........................................335
Continuous Monitoring
..............................337
Summary
...........................................339
Review Questions
.....................................339
Activities.
...........................................339
Weblinks
............................................340
chapter
12
Implementation: Strategies and Associated Concerns
.........342
Logic Models
........................................343
Defining Implementation
...............................346
Phases of Program Implementation
........................346
Phase
1:
Adoption of the Program
......................347
Phase
2:
Identifying and Prioritizing the Tasks to
Be Completed
....................................347
Phase
3:
Establishing a System of Management
............350
Phase
4:
Putting the Plans into Action
...................354
Phase
5:
Ending or Sustaining a Program
.................357
Concerns Associated with Implementation
..................358
Safety and Medical Concerns
..........................358
Ethical Issues
......................................360
CONTENTS
xi
Legal
Concerns.....................................
362
Program
Registration and Fee Collection
.................362
Procedures for Record Keeping
........................363
Procedural Manual and/or Participants Manual
...........363
Program Participants with Disabilities
...................364
Training for Facilitators
..............................364
Dealing with Problems
...............................367
Reporting and Documenting
..........................367
Summary
...........................................368
Review Questions
.....................................368
Activities
............................................369
Weblinks
............................................369
PART III EVALUATING A HEALTH PROMOTION PROGRAM
............371
chapter
із
Evaluation: An Overview
...............................372
Basic Terminology
....................................373
Purpose of Evaluation
..................................376
Framework for Program Evaluation
.......................377
Practical Problems or Barriers in Evaluation
.................380
Evaluation in the Program Planning Stages
..................381
Ethical Considerations
.................................382
Who Will Conduct the Evaluation?
.......................382
Evaluation Results
....................................384
Summary
...........................................384
Review Questions
.....................................384
Activities
............................................385
Weblinks
............................................385
chapter
14
Evaluation Approaches and Designs
.......................387
Formative Evaluation
..................................388
Pretesting
.........................................394
Pilot Testing
.......................................396
Summative Evaluation
.................................396
Selecting an Evaluation Design
...........................397
Experimental, Control, and Comparison Groups
.............401
Evaluation Designs
....................................403
Internal Validity
......................................405
XU CONTENTS
External Validity
......................................407
Summary
...........................................408
Review Questions
.....................................408
Activities
............................................409
Weblinks
............................................409
chapter
15
Data Analysis and Reporting
............................411
Data Management
....................................413
Data Analysis
........................................413
Univariate Data Analyses
.............................416
Bivariate Data Analyses
..............................416
Multivariate Data Analyses
...........................418
Applications of Data Analyses
.........................418
Interpreting the Data
..................................420
Evaluation Reporting
..................................421
Designing the Written Report
..........................422
Presenting Data
....................................423
How and When to Present the Report
...................425
Increasing Utilization of the Results
.......................425
Summary
...........................................426
Review Questions
.....................................426
Activities
............................................427
Weblinks
............................................427
Appendix
...........................................429
Glossary
............................................435
References
..........................................451
Name Index
.........................................477
Subject Index
........................................482
Text Credits
.........................................493
New to This Edition
,·,
Chapters
2
and
3
have been
..;:·->.,-
significantly reworked.
.-.....
•
Starting the Planning Process
now precedes Models for
·
Program Planning in Health
Promotion for a more logical
presentation.
■
Both chapters have been
rewritten in terms of new
models, studies, and research.
•
Program management and
administration content has been
added throughout.
. ;
:.;
··■.·.
More real-life planning examples
have been added;
: :
•
The new health education
terminology from the Joint
,
Committee on Terminology
is included.
|
| any_adam_object | 1 |
| author | McKenzie, James F. 1948- Neiger, Brad L. Thackeray, Rosemary |
| author_GND | (DE-588)13881659X (DE-588)101762318X |
| author_facet | McKenzie, James F. 1948- Neiger, Brad L. Thackeray, Rosemary |
| author_role | aut aut aut |
| author_sort | McKenzie, James F. 1948- |
| author_variant | j f m jf jfm b l n bl bln r t rt |
| building | Verbundindex |
| bvnumber | BV039818856 |
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| callnumber-search | RA427.8 |
| callnumber-sort | RA 3427.8 |
| callnumber-subject | RA - Public Medicine |
| classification_rvk | QX 700 XE 2900 |
| ctrlnum | (OCoLC)758983029 (DE-599)BVBBV039818856 |
| dewey-full | 613/.068 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 613 - Personal health & safety |
| dewey-raw | 613/.068 |
| dewey-search | 613/.068 |
| dewey-sort | 3613 268 |
| dewey-tens | 610 - Medicine and health |
| discipline | Wirtschaftswissenschaften Medizin |
| edition | 6. ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV039818856 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:12:08Z |
| institution | BVB |
| isbn | 9780321788504 0321788508 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024679021 |
| oclc_num | 758983029 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XVIII, 493 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spelling | McKenzie, James F. 1948- Verfasser (DE-588)13881659X aut Planning, implementing, and evaluating health promotion programs a primer James F. McKenzie ; Brad L. Neiger ; Rosemary Thackeray 6. ed. Boston ; Munich [u.a.] Pearson 2013 XVIII, 493 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gezondheidsvoorlichting en -opvoeding gtt Methodologie gtt Preventieve geneeskunde gtt Promotion de la santé - Planification Promotion de la santé - Évaluation Santé publique - Planification - Méthodologie Methode aHealth promotion xPlanning aHealth promotion xEvaluation aHealth planning xMethodology aHealth Promotion aHealth Education aHealth Planning aProgram Evaluation Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf Gesundheitsfürsorge (DE-588)4136585-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 s DE-604 Gesundheitsfürsorge (DE-588)4136585-9 s USA (DE-588)4078704-7 g 1\p DE-604 Neiger, Brad L. Verfasser aut Thackeray, Rosemary Verfasser (DE-588)101762318X aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024679021&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024679021&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKenzie, James F. 1948- Neiger, Brad L. Thackeray, Rosemary Planning, implementing, and evaluating health promotion programs a primer Gezondheidsvoorlichting en -opvoeding gtt Methodologie gtt Preventieve geneeskunde gtt Promotion de la santé - Planification Promotion de la santé - Évaluation Santé publique - Planification - Méthodologie Methode aHealth promotion xPlanning aHealth promotion xEvaluation aHealth planning xMethodology aHealth Promotion aHealth Education aHealth Planning aProgram Evaluation Gesundheitsförderung (DE-588)4294611-6 gnd Gesundheitsfürsorge (DE-588)4136585-9 gnd |
| subject_GND | (DE-588)4294611-6 (DE-588)4136585-9 (DE-588)4078704-7 |
| title | Planning, implementing, and evaluating health promotion programs a primer |
| title_auth | Planning, implementing, and evaluating health promotion programs a primer |
| title_exact_search | Planning, implementing, and evaluating health promotion programs a primer |
| title_full | Planning, implementing, and evaluating health promotion programs a primer James F. McKenzie ; Brad L. Neiger ; Rosemary Thackeray |
| title_fullStr | Planning, implementing, and evaluating health promotion programs a primer James F. McKenzie ; Brad L. Neiger ; Rosemary Thackeray |
| title_full_unstemmed | Planning, implementing, and evaluating health promotion programs a primer James F. McKenzie ; Brad L. Neiger ; Rosemary Thackeray |
| title_short | Planning, implementing, and evaluating health promotion programs |
| title_sort | planning implementing and evaluating health promotion programs a primer |
| title_sub | a primer |
| topic | Gezondheidsvoorlichting en -opvoeding gtt Methodologie gtt Preventieve geneeskunde gtt Promotion de la santé - Planification Promotion de la santé - Évaluation Santé publique - Planification - Méthodologie Methode aHealth promotion xPlanning aHealth promotion xEvaluation aHealth planning xMethodology aHealth Promotion aHealth Education aHealth Planning aProgram Evaluation Gesundheitsförderung (DE-588)4294611-6 gnd Gesundheitsfürsorge (DE-588)4136585-9 gnd |
| topic_facet | Gezondheidsvoorlichting en -opvoeding Methodologie Preventieve geneeskunde Promotion de la santé - Planification Promotion de la santé - Évaluation Santé publique - Planification - Méthodologie Methode aHealth promotion xPlanning aHealth promotion xEvaluation aHealth planning xMethodology aHealth Promotion aHealth Education aHealth Planning aProgram Evaluation Gesundheitsförderung Gesundheitsfürsorge USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024679021&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024679021&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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