Verfügbarkeit: Marketing research

Marketing research: an applied approach

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Bibliographische Detailangaben
Hauptverfasser:	Malhotra, Naresh K. (VerfasserIn), Birks, David F. (VerfasserIn), Wills, Peter (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Pearson 2012
Ausgabe:	4. ed.
Schlagworte:	Marktforschung Marketingforschung Forschungsmethode Marketing
Beschreibung:	Hier auch später erschienene, unveränderte Nachdrucke
Beschreibung:	XXIII, 1037 S. Ill., graph. Darst.
ISBN:	9780273725855

Internformat

MARC


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Datensatz im Suchindex

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DE-BY-FWS_call_number	2030/QP 611 M249(4)
DE-BY-FWS_katkey	447846
DE-BY-FWS_media_number	083000511228
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any_adam_object
author	Malhotra, Naresh K. Birks, David F. Wills, Peter
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ctrlnum	(OCoLC)809148092 (DE-599)OBVAC08860632
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dewey-ones	658 - General management
dewey-raw	658.83
dewey-search	658.83
dewey-sort	3658.83
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. ed.
format	Book
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illustrated	Illustrated
indexdate	2024-11-01T04:00:22Z
institution	BVB
isbn	9780273725855
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-024678553
oclc_num	809148092
open_access_boolean
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physical	XXIII, 1037 S. Ill., graph. Darst.
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Pearson
record_format	marc
spellingShingle	Malhotra, Naresh K. Birks, David F. Wills, Peter Marketing research an applied approach Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4155046-8 (DE-588)4037589-4
title	Marketing research an applied approach
title_auth	Marketing research an applied approach
title_exact_search	Marketing research an applied approach
title_full	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills
title_fullStr	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills
title_full_unstemmed	Marketing research an applied approach Naresh K. Malhotra ; David F. Birks ; Peter Wills
title_short	Marketing research
title_sort	marketing research an applied approach
title_sub	an applied approach
topic	Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marktforschung Marketingforschung Forschungsmethode Marketing
work_keys_str_mv	AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach AT willspeter marketingresearchanappliedapproach

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