The changing MO of the CMO: how the convergence of brand and reputation is affecting marketers
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burlington, VT
Gower
2011
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XIV, 103 S. Ill., graph. Darst. |
| ISBN: | 9781409423157 |
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MARC
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| 245 | 1 | 0 | |a The changing MO of the CMO |b how the convergence of brand and reputation is affecting marketers |c MaryLee Sachs |
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| 500 | |a Includes index. | ||
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Record in the Search Index
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| adam_text | THE CHANGING MO OF THE CMO
/ SACHS, MARYLEE
: 2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SETTING CONTEXT
THE INTUITIVE CMO (INTUIT)
THE EXPERIENTIAL CMO (OLD NAVY)
THE SPRINTER CMO (BRITISH OLYMPIC ASSOCIATION)
THE CHANGE AGENT CMO (GE)
THE TRAVELING CMO (VISITBRITAIN)
THE LARGER THAN LIFE CMO (KODAK)
THE PLAYER CMO (THE PAC-12 CONFERENCE)
THE RESPONSIBLE CMO (IBM)
THE CREATIVE CMO (ADOBE)
THE MOBILE CMO (RENAULT-NISSAN)
THE GLOBAL IMPERATIVE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 658.8/27 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:11:45Z |
| institution | BVB |
| isbn | 9781409423157 |
| language | English |
| lccn | 2011009092 |
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| physical | XIV, 103 S. Ill., graph. Darst. |
| publishDate | 2011 |
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| publisher | Gower |
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| spelling | Sachs, MaryLee Verfasser aut The changing MO of the CMO how the convergence of brand and reputation is affecting marketers MaryLee Sachs Burlington, VT Gower 2011 XIV, 103 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Branding (Marketing) Public relations Erscheint auch als Online-Ausgabe 978-1-409-42316-4 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024661594&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sachs, MaryLee The changing MO of the CMO how the convergence of brand and reputation is affecting marketers Branding (Marketing) Public relations |
| title | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers |
| title_auth | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers |
| title_exact_search | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers |
| title_full | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers MaryLee Sachs |
| title_fullStr | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers MaryLee Sachs |
| title_full_unstemmed | The changing MO of the CMO how the convergence of brand and reputation is affecting marketers MaryLee Sachs |
| title_short | The changing MO of the CMO |
| title_sort | the changing mo of the cmo how the convergence of brand and reputation is affecting marketers |
| title_sub | how the convergence of brand and reputation is affecting marketers |
| topic | Branding (Marketing) Public relations |
| topic_facet | Branding (Marketing) Public relations |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024661594&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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