Sachs, M. (2011). The changing MO of the CMO: How the convergence of brand and reputation is affecting marketers. Gower.
Chicago-Zitierstil (17. Ausg.)Sachs, MaryLee. The Changing MO of the CMO: How the Convergence of Brand and Reputation Is Affecting Marketers. Burlington, VT: Gower, 2011.
MLA-Zitierstil (9. Ausg.)Sachs, MaryLee. The Changing MO of the CMO: How the Convergence of Brand and Reputation Is Affecting Marketers. Gower, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.