How to measure anything: finding the value of "intangibles" in business

Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring...

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Bibliographic Details
Main Author: Hubbard, Douglas W. (Author)
Format: Book
Language:English
Published: Hoboken, N.J Wiley 2010
Edition:2. ed.
Subjects:
Online Access:Inhaltsverzeichnis
Summary:Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information
Item Description:Includes index
Physical Description:XV, 304 S. graph. Darst.
ISBN:9780470539392

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