Building best brands: die Keydriver der Champions
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | German |
Veröffentlicht: |
München [u.a.]
Serviceplan Agenturgruppe [u.a.]
2008
|
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | 167 S. zahlr. Ill. u. graph. Darst. |
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Datensatz im Suchindex
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adam_text | IMAGE 1
DISPOSITION
I. DIE 33 KEYDRIVER DER CHAMPIONS: MANAGEMENT SUMMARY 10
II. DIE BILANZ IST ROT 18
III. MAN LERNT NUR AUS FEHLERN 22
IV. DIE GRENZEN DER FRAGEFORSCHUNG 24
V. ABSCHIED VOM DURCHSCHNITT 30
VI. WEIT WEG VOM BEDARF 34
VII. KAEUFERGRUPPEN STATT ZIELGRUPPEN 40
VIII. DIE STAMMKUNDEN WANDERN AB 62
IX. WARUM INNOVATIONEN FLOPPEN 90
X. ERFOLG UND MISSERFOLG BEI MITTE-MARKEN 116
XI. WUNSCHDENKEN GESCHLOSSENE KOMMUNIKATIONSKETTE 130
XII. DER FEHLENDE DIALOG 13?
XIII. NICHT NEU GENUG 141
XIV. ES MUSS NICHT IMMER NATIONAL SEIN 152
HTTP://D-NB.INFO/102728258X
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any_adam_object | 1 |
author | Haller, Peter 1937- Twardawa, Wolfgang |
author_GND | (DE-588)1026868955 |
author_facet | Haller, Peter 1937- Twardawa, Wolfgang |
author_role | aut aut |
author_sort | Haller, Peter 1937- |
author_variant | p h ph w t wt |
building | Verbundindex |
bvnumber | BV039779336 |
ctrlnum | (OCoLC)772978961 (DE-599)HBZHT015862368 |
format | Book |
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id | DE-604.BV039779336 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:11:16Z |
institution | BVB |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024640190 |
oclc_num | 772978961 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM |
owner_facet | DE-19 DE-BY-UBM |
physical | 167 S. zahlr. Ill. u. graph. Darst. |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | Serviceplan Agenturgruppe [u.a.] |
record_format | marc |
spelling | Haller, Peter 1937- Verfasser (DE-588)1026868955 aut Building best brands die Keydriver der Champions Peter Haller ; Wolfgang Twardawa München [u.a.] Serviceplan Agenturgruppe [u.a.] 2008 167 S. zahlr. Ill. u. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Twardawa, Wolfgang Verfasser aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024640190&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Haller, Peter 1937- Twardawa, Wolfgang Building best brands die Keydriver der Champions |
title | Building best brands die Keydriver der Champions |
title_auth | Building best brands die Keydriver der Champions |
title_exact_search | Building best brands die Keydriver der Champions |
title_full | Building best brands die Keydriver der Champions Peter Haller ; Wolfgang Twardawa |
title_fullStr | Building best brands die Keydriver der Champions Peter Haller ; Wolfgang Twardawa |
title_full_unstemmed | Building best brands die Keydriver der Champions Peter Haller ; Wolfgang Twardawa |
title_short | Building best brands |
title_sort | building best brands die keydriver der champions |
title_sub | die Keydriver der Champions |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024640190&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT hallerpeter buildingbestbrandsdiekeydriverderchampions AT twardawawolfgang buildingbestbrandsdiekeydriverderchampions |