APA (7th ed.) Citation

Peñaloza, L. (2012). Marketing management: A cultural perspective (1. publ.). Routledge.

Chicago Style (17th ed.) Citation

Peñaloza, Lisa. Marketing Management: A Cultural Perspective. 1. publ. London [u.a.]: Routledge, 2012.

MLA (9th ed.) Citation

Peñaloza, Lisa. Marketing Management: A Cultural Perspective. 1. publ. Routledge, 2012.