Introducing prices for formerly free value added services:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 131 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Broermann, Barbara |d 1980- |e Verfasser |0 (DE-588)1012653811 |4 aut | |
| 245 | 1 | 0 | |a Introducing prices for formerly free value added services |c Barbara Broermann |
| 246 | 1 | 3 | |a Introducing prices for formerly free value-addded services |
| 264 | 1 | |c 2011 | |
| 300 | |a VIII, 131 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Mannheim, Univ., Diss., 2011 | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-024519141 | ||
Datensatz im Suchindex
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|---|---|
| adam_text | TABLE
OF
CONTENTS
TABLE
OF
CONTENTS
..........................................................................................................
I
LIST OF ABBREVIATIONS
................................................................................................
IV
LIST OF SYMBOLS
...............................................................................................................
V
LIST OF TABLES
.................................................................................................................
VI
LIST OF FIGURES
..............................................................................................................
VII
LIST OF APPENDICES
.....................................................................................................VIII
1.
GENERAL INTRODUCTION TO THE TOPIC INTROCUDING PRICES FOR
FORMERLY FREE VALUE-ADDED SERVICES
..................................................1
1.1.
Research Motivation: Introducing Prices for Formerly Free Value-Added Services...
1
1.2.
Overview of Research for Introducing Prices for Formerly Free Value-Added
Services
.........................................................................................................................3
1.2.1.
Definition and Conceptual Foundation of Value-Added Services
..........................3
1.2.2.
Previous Research on Customers Reactions to Price Introductions
......................8
1.2.3.
Previous Research on Price Communication Strategies
........................................13
1.3.
Research Questions, Objectives, and Outline of the Dissertation
..............................20
2.
VALUE-BASED COMMUNICATION FOR INTRODUCING PRICES FOR
FORMERLY FREE VALUE-ADDED SERVICES
................................................24
2.1.
Introduction
.................................................................................................................24
2.2.
Conceptual and Theoretical Foundations
...................................................................27
2.2.1.
Behavioral Pricing
.................................................................................................28
2.2.2.
Structural Alignment Model of Similarity
............................................................30
2.2.3.
Customers Information Processing
......................................................................31
2.3.
Hypotheses Development
...........................................................................................32
2.3.1.
Hypotheses on Main Effects
..................................................................................32
2.3.2.
Moderating Effects of Situational and Customer-Specific Factors
.......................34
2.4.
Methodology and Data
...............................................................................................37
2.4.1.
Pilot
Study
.............................................................................................................37
2.4.2.
Experimental Procedure
........................................................................................38
2.4.3.
Measurements
.......................................................................................................40
2.4.4.
Data Analysis and Results
....................................................................................40
2.5.
Discussion
..................................................................................................................46
2.5.1.
Conclusion and Managerial Implications
.............................................................46
2.5.2.
Theoretical Contribution
.......................................................................................47
2.5.3.
Limitations and Future Research
..........................................................................48
Appendix
.......................................................................................................................50
3.
COST-BASED COMMUNICATION FOR INTRODUCING PRICES FOR
FORMERLY FREE VALUE-ADDED SERVICES
................................................ 55
3.1.
Introduction
................................................................................................................55
3.2.
Behavioral Pricing
......................................................................................................58
3.3.
Hypotheses Development
...........................................................................................61
3.4.
Methodology
..............................................................................................................63
3.4.1.
Pilot Study
.............................................................................................................63
3.4.2.
Experimental Procedure
........................................................................................63
3.4.3.
Data Analysis and Results
....................................................................................64
3.5.
Discussion
..................................................................................................................67
3.5.1.
Conclusion and Managerial Implications
.............................................................67
3.5.2.
Theoretical Contribution
.......................................................................................68
3.5.3.
Limitations and Future Research
..........................................................................69
Appendix
.......................................................................................................................70
4.
PRICE PRESENTATION STRATEGIES FOR INTRODUCING PRICES FOR
FORMERLY FREE VALUE-ADDED SERVICES
..................................,............. 74
4.1.
Introduction
................................................................................................................74
4.2.
Conceptual and Theoretical Foundations
...................................................................77
4.2.1.
Price Presentation Strategies
.................................................................................78
4.2.2.
Utilitarian versus Hedom c Value-Added Services
...............................................80
4.2.3.
Perceived Importance of Value-Added Sendees
..................................................81
4.3.
Hypotheses Development
...........................................................................................83
4.3.1.
Price
Presentation for Utilitarian Value-Added Services
......................................83
4.3.2.
Price Presentation for Hedonic Value-Added Services
.........................................86
4.4.
Methodology
...............................................................................................................88
4.4.1.
Pilot Study for Experiment
1
and
2.......................................................................88
4.4.2.
Experiment
1:
Utilitarian
VAS
..............................................................................89
4.4.3.
Experiment
2:
Hedonic
VAS
.................................................................................94
4.5.
Discussion
...................................................................................................................99
4.5.1.
Conclusion and Managerial Implications
..............................................................99
4.5.2.
Theoretical Contribution
.....................................................................................101
4.5.3.
Limitations and Future Research
.........................................................................101
Appendix
.....................................................................................................................103
5.
GENERAL CONCLUSION.....
................................................................................106
REFERENCES
.....................................................................................................................
Ill
Eidesstattliche Erklärung......................................................................................................130
|
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| author | Broermann, Barbara 1980- |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:08:42Z |
| institution | BVB |
| language | English |
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| oclc_num | 767754497 |
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| owner_facet | DE-188 DE-384 DE-355 DE-BY-UBR DE-739 DE-29T DE-12 DE-523 DE-473 DE-BY-UBG |
| physical | VIII, 131 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
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| spelling | Broermann, Barbara 1980- Verfasser (DE-588)1012653811 aut Introducing prices for formerly free value added services Barbara Broermann Introducing prices for formerly free value-addded services 2011 VIII, 131 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mannheim, Univ., Diss., 2011 Preisbegründung (DE-588)4175612-5 gnd rswk-swf Sekundärleistung (DE-588)4377258-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sekundärleistung (DE-588)4377258-4 s Preisbegründung (DE-588)4175612-5 s DE-188 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024519141&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Broermann, Barbara 1980- Introducing prices for formerly free value added services Preisbegründung (DE-588)4175612-5 gnd Sekundärleistung (DE-588)4377258-4 gnd |
| subject_GND | (DE-588)4175612-5 (DE-588)4377258-4 (DE-588)4113937-9 |
| title | Introducing prices for formerly free value added services |
| title_alt | Introducing prices for formerly free value-addded services |
| title_auth | Introducing prices for formerly free value added services |
| title_exact_search | Introducing prices for formerly free value added services |
| title_full | Introducing prices for formerly free value added services Barbara Broermann |
| title_fullStr | Introducing prices for formerly free value added services Barbara Broermann |
| title_full_unstemmed | Introducing prices for formerly free value added services Barbara Broermann |
| title_short | Introducing prices for formerly free value added services |
| title_sort | introducing prices for formerly free value added services |
| topic | Preisbegründung (DE-588)4175612-5 gnd Sekundärleistung (DE-588)4377258-4 gnd |
| topic_facet | Preisbegründung Sekundärleistung Hochschulschrift |
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