Brand atlas: branding intelligence made visible
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 134-136) and index |
| Physical Description: | 144 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780470433423 0470433426 |
Staff View
MARC
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| 245 | 1 | 0 | |a Brand atlas |b branding intelligence made visible |c Alina Wheeler and Joel Katz |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2011 | |
| 300 | |a 144 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 134-136) and index | ||
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Record in the Search Index
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 624 W562st |
| DE-BY-FWS_katkey | 441023 |
| DE-BY-FWS_media_number | 083101223999 |
| _version_ | 1824553883334082560 |
| adam_text | Titel: Brand atlas
Autor: Wheeler, Alina
Jahr: 2011
Contents
1 Dynamics 10 2 Intelligence 48
Brand Landscape Brand Basics
Global Sourcing 12 Brand as Identity 50
Speed 14 Vision 52
Design Thinking 16 Needs and Desire 54
Word of Mouth 18 Touchpoints 56
Conversation 20 Purpose 58
Interconnected 22 Spirit and Soul 60
Open Source 24 Perception 62
Social Networks 26 Authenticity 64
Experience 28 Positioning 66
Passion 30 Stakeholders 68
Transparency 32 Big Idea 70
The Cloud 34 Brand as Asset 72
Sustainability 36 Brand Extensions 74
Mobility 38 Brand Alignment 76
Crowdsourcing 40 Brand Architecture 78
Free 42 Recognition 80
Placemaking 44 Trademarks 82
Chois 46 Names 84
Good and Different
86
3 Drive 84 4 Details 126
Brand Management
Branding 90 Brand Questions 128
Simplicity 92 Project Management 130
Culture 94 Brand Decision 131
Collaboration 96 Branding Process 132
Time Management 98 Big Idea Process 133
80/20 100 Bibliography 134
Competencies 102 Credits 137
Insight 104 Index 138
Focus 106 Gratitude 141
Customer Service 108 Authors Reflections 142
Customer-centric 110 Diagram Matrix 143
Growth 112 About the Authors 144
Metrics 114
Fight or Flight 116
Onliness Exercise 118
Perceptual Mapping 120
SWOT Exercise 122
Flow 124
|
| any_adam_object | 1 |
| author | Wheeler, Alina 1948- Katz, Joel 1943- |
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| author_role | aut aut |
| author_sort | Wheeler, Alina 1948- |
| author_variant | a w aw j k jk |
| building | Verbundindex |
| bvnumber | BV039657334 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV039657334 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:42:57Z |
| institution | BVB |
| isbn | 9780470433423 0470433426 |
| language | English |
| lccn | 2010049604 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024506854 |
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| physical | 144 S. Ill., graph. Darst. 24 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Wheeler, Alina 1948- Katz, Joel 1943- Brand atlas branding intelligence made visible Brand name products Branding (Marketing) Trademarks Design Design (DE-588)4011510-0 gnd Marke (DE-588)4074577-6 gnd Visualisierung (DE-588)4188417-6 gnd Markenartikel (DE-588)4037584-5 gnd |
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| title | Brand atlas branding intelligence made visible |
| title_auth | Brand atlas branding intelligence made visible |
| title_exact_search | Brand atlas branding intelligence made visible |
| title_full | Brand atlas branding intelligence made visible Alina Wheeler and Joel Katz |
| title_fullStr | Brand atlas branding intelligence made visible Alina Wheeler and Joel Katz |
| title_full_unstemmed | Brand atlas branding intelligence made visible Alina Wheeler and Joel Katz |
| title_short | Brand atlas |
| title_sort | brand atlas branding intelligence made visible |
| title_sub | branding intelligence made visible |
| topic | Brand name products Branding (Marketing) Trademarks Design Design (DE-588)4011510-0 gnd Marke (DE-588)4074577-6 gnd Visualisierung (DE-588)4188417-6 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Branding (Marketing) Trademarks Design Design Marke Visualisierung Markenartikel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024506854&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 624 W562st |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |