Globalisation and advertising in emerging economies: Brazil, Russia, India and China
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London [u.a.]
Routledge
2011
|
Ausgabe: | 1. publ. |
Schriftenreihe: | Routledge studies in international business and the world economy
51 |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | 181 S. Ill., graph. Darst. |
ISBN: | 9780415562003 |
Internformat
MARC
LEADER | 00000nam a22000002cb4500 | ||
---|---|---|---|
001 | BV039646737 | ||
003 | DE-604 | ||
005 | 20130327 | ||
007 | t | ||
008 | 111019s2011 ad|| |||| 00||| eng d | ||
020 | |a 9780415562003 |9 978-0-415-56200-3 | ||
035 | |a (OCoLC)845652723 | ||
035 | |a (DE-599)BSZ314444440 | ||
040 | |a DE-604 |b ger | ||
041 | 0 | |a eng | |
049 | |a DE-11 |a DE-M382 | ||
082 | 0 | |a 337.091724 | |
084 | |a MS 1170 |0 (DE-625)123552: |2 rvk | ||
084 | |a QG 800 |0 (DE-625)141518: |2 rvk | ||
084 | |a 6,24 |2 ssgn | ||
100 | 1 | |a Ciochetto, Lynne |e Verfasser |4 aut | |
245 | 1 | 0 | |a Globalisation and advertising in emerging economies |b Brazil, Russia, India and China |c Lynne Ciochetto |
250 | |a 1. publ. | ||
264 | 1 | |a London [u.a.] |b Routledge |c 2011 | |
300 | |a 181 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 1 | |a Routledge studies in international business and the world economy |v 51 | |
650 | 0 | 7 | |a Konsumgüterwerbung |0 (DE-588)4500382-8 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
651 | 7 | |a Russland |0 (DE-588)4076899-5 |2 gnd |9 rswk-swf | |
651 | 7 | |a China |0 (DE-588)4009937-4 |2 gnd |9 rswk-swf | |
651 | 7 | |a Indien |0 (DE-588)4026722-2 |2 gnd |9 rswk-swf | |
651 | 7 | |a Brasilien |0 (DE-588)4008003-1 |2 gnd |9 rswk-swf | |
689 | 0 | 0 | |a Brasilien |0 (DE-588)4008003-1 |D g |
689 | 0 | 1 | |a Russland |0 (DE-588)4076899-5 |D g |
689 | 0 | 2 | |a Indien |0 (DE-588)4026722-2 |D g |
689 | 0 | 3 | |a China |0 (DE-588)4009937-4 |D g |
689 | 0 | 4 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
689 | 0 | 5 | |a Konsumgüterwerbung |0 (DE-588)4500382-8 |D s |
689 | 0 | |5 DE-604 | |
830 | 0 | |a Routledge studies in international business and the world economy |v 51 |w (DE-604)BV010489912 |9 51 | |
856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024496532&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-024496532 |
Datensatz im Suchindex
_version_ | 1804148504232198144 |
---|---|
adam_text | IMAGE 1
GLOBALISATION AND
ADVERTISING IN EMERGING ECONOMIES
BRAZIL, RUSSIA, INDIA AND CHINA
LYNNE CIOCHETTO
13 ROUTLEDGE |^ TAYLOR & FRANCIS CROUP LONDON AND NEW YORK
IMAGE 2
CONTENTS
LIST OF TABLES X
ABBREVIATIONS XI
ACKNOWLEDGEMENTS XII
1 INTRODUCTION 1
2 BRAZIL 19
3 RUSSIA 39
4 INDIA 62
5 CHINA 87
6 AN ENVIRONMENTAL AUDIT OF THE BRICS 118
7 CONCLUSION 143
BIBLIOGRAPHY 150
INDEX 172
|
any_adam_object | 1 |
author | Ciochetto, Lynne |
author_facet | Ciochetto, Lynne |
author_role | aut |
author_sort | Ciochetto, Lynne |
author_variant | l c lc |
building | Verbundindex |
bvnumber | BV039646737 |
classification_rvk | MS 1170 QG 800 |
ctrlnum | (OCoLC)845652723 (DE-599)BSZ314444440 |
dewey-full | 337.091724 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 337 - International economics |
dewey-raw | 337.091724 |
dewey-search | 337.091724 |
dewey-sort | 3337.091724 |
dewey-tens | 330 - Economics |
discipline | Soziologie Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02062nam a22005052cb4500</leader><controlfield tag="001">BV039646737</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130327 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">111019s2011 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415562003</subfield><subfield code="9">978-0-415-56200-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845652723</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ314444440</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-M382</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">337.091724</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 1170</subfield><subfield code="0">(DE-625)123552:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QG 800</subfield><subfield code="0">(DE-625)141518:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">6,24</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ciochetto, Lynne</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Globalisation and advertising in emerging economies</subfield><subfield code="b">Brazil, Russia, India and China</subfield><subfield code="c">Lynne Ciochetto</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">181 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge studies in international business and the world economy</subfield><subfield code="v">51</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konsumgüterwerbung</subfield><subfield code="0">(DE-588)4500382-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Russland</subfield><subfield code="0">(DE-588)4076899-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Indien</subfield><subfield code="0">(DE-588)4026722-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Brasilien</subfield><subfield code="0">(DE-588)4008003-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Brasilien</subfield><subfield code="0">(DE-588)4008003-1</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Russland</subfield><subfield code="0">(DE-588)4076899-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Indien</subfield><subfield code="0">(DE-588)4026722-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">China</subfield><subfield code="0">(DE-588)4009937-4</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Konsumgüterwerbung</subfield><subfield code="0">(DE-588)4500382-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge studies in international business and the world economy</subfield><subfield code="v">51</subfield><subfield code="w">(DE-604)BV010489912</subfield><subfield code="9">51</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024496532&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024496532</subfield></datafield></record></collection> |
geographic | Russland (DE-588)4076899-5 gnd China (DE-588)4009937-4 gnd Indien (DE-588)4026722-2 gnd Brasilien (DE-588)4008003-1 gnd |
geographic_facet | Russland China Indien Brasilien |
id | DE-604.BV039646737 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:08:11Z |
institution | BVB |
isbn | 9780415562003 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024496532 |
oclc_num | 845652723 |
open_access_boolean | |
owner | DE-11 DE-M382 |
owner_facet | DE-11 DE-M382 |
physical | 181 S. Ill., graph. Darst. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Routledge |
record_format | marc |
series | Routledge studies in international business and the world economy |
series2 | Routledge studies in international business and the world economy |
spelling | Ciochetto, Lynne Verfasser aut Globalisation and advertising in emerging economies Brazil, Russia, India and China Lynne Ciochetto 1. publ. London [u.a.] Routledge 2011 181 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge studies in international business and the world economy 51 Konsumgüterwerbung (DE-588)4500382-8 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf Indien (DE-588)4026722-2 gnd rswk-swf Brasilien (DE-588)4008003-1 gnd rswk-swf Brasilien (DE-588)4008003-1 g Russland (DE-588)4076899-5 g Indien (DE-588)4026722-2 g China (DE-588)4009937-4 g Globalisierung (DE-588)4557997-0 s Konsumgüterwerbung (DE-588)4500382-8 s DE-604 Routledge studies in international business and the world economy 51 (DE-604)BV010489912 51 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024496532&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Ciochetto, Lynne Globalisation and advertising in emerging economies Brazil, Russia, India and China Routledge studies in international business and the world economy Konsumgüterwerbung (DE-588)4500382-8 gnd Globalisierung (DE-588)4557997-0 gnd |
subject_GND | (DE-588)4500382-8 (DE-588)4557997-0 (DE-588)4076899-5 (DE-588)4009937-4 (DE-588)4026722-2 (DE-588)4008003-1 |
title | Globalisation and advertising in emerging economies Brazil, Russia, India and China |
title_auth | Globalisation and advertising in emerging economies Brazil, Russia, India and China |
title_exact_search | Globalisation and advertising in emerging economies Brazil, Russia, India and China |
title_full | Globalisation and advertising in emerging economies Brazil, Russia, India and China Lynne Ciochetto |
title_fullStr | Globalisation and advertising in emerging economies Brazil, Russia, India and China Lynne Ciochetto |
title_full_unstemmed | Globalisation and advertising in emerging economies Brazil, Russia, India and China Lynne Ciochetto |
title_short | Globalisation and advertising in emerging economies |
title_sort | globalisation and advertising in emerging economies brazil russia india and china |
title_sub | Brazil, Russia, India and China |
topic | Konsumgüterwerbung (DE-588)4500382-8 gnd Globalisierung (DE-588)4557997-0 gnd |
topic_facet | Konsumgüterwerbung Globalisierung Russland China Indien Brasilien |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024496532&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV010489912 |
work_keys_str_mv | AT ciochettolynne globalisationandadvertisinginemergingeconomiesbrazilrussiaindiaandchina |