Multimodal texts from around the world: cultural and linguistics insights
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2012
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| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 330 S. Ill. |
| ISBN: | 9780230251632 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Multimodal texts from around the world
Autor: Bowcher, Wendy L
Jahr: 2012
Contents
List of Illustrations vii
List of Figures ix
ListofTables x
Acknowledgements xi
Notes on Contributors xiv
1 Introduction 1
Wendy L. Bowcher
Part I Africa and the Middle East
2 Multimodality in Öko Folktale Discourse and its
Sociosemiotic Purposes 11
Ernest S. Akerejola
3 Schematic Representations in Election Advertisements
in Jordan 39
Kawakib Al-Momani
Part II Europe
4 Multimodal Text Analysis of Three Modern Greek
Printed Advertisements Employing the Persuasive Modes
of Ethos, Logos and Pathos 69
Mersini Karagevrekis
5 The Localisation of Advertising Print Media as a
Multimodal Process 97
Tuomo Hiippala
6 G/ocö/isation : Exploring the Dialectic between
the Local and the Global 123
Maree Stenglin
7 Alcohol Advertising in Aeroflot 146
Ivan Berazhny
vi Contents
Part III Asia and Oceania
8 In India, nobody wants to be dark : Interpreting the
Fairness Ideology through Intersemiotic Complementarity 175
Srilakshmi Ramakrishnan
9 A Multisemiotic Analysis of a Chinese Long
Scroll Painting 196
Fang Yan
10 Multimodality in Japanese Anti-war Piacards 217
Wendy L. Bowcher
11 Standing out on Critical Issues: Evaluation in Large
Verbal-visual Displays in Australian Broadsheets 246
Dorothy Economou
Part IV North and South America
12 Multilingual California: Spanish in the Market 273
Maria Cecilia Colombi
13 A Comparative Study of Brazilian and British Images
of the Black Body 299
Celia Maria Magalhäes and Paulo Henrique Caetano
Index 325
|
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| discipline | Sprachwissenschaft Literaturwissenschaft |
| edition | 1. publ. |
| format | Book |
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| title | Multimodal texts from around the world cultural and linguistics insights |
| title_auth | Multimodal texts from around the world cultural and linguistics insights |
| title_exact_search | Multimodal texts from around the world cultural and linguistics insights |
| title_full | Multimodal texts from around the world cultural and linguistics insights ed. by Wendy L. Bowcher |
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| title_short | Multimodal texts from around the world |
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| title_sub | cultural and linguistics insights |
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