Leveraging corporate responsibility: the stakeholder route to maximizing business and social value
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge [u.a.]
Cambridge Univ. Press
2011
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Cover image Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | xiii, 326 Seiten Illustrationen, Diagramme |
| ISBN: | 9781107401525 9781107009172 |
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MARC
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| 245 | 1 | 0 | |a Leveraging corporate responsibility |b the stakeholder route to maximizing business and social value |c CB Bhattacharya ; Sankar Sen ; Daniel Korschun |
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Record in the Search Index
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| adam_text | LEVERAGING CORPORATE RESPONSIBILITY
/ BHATTACHARYA, C. B.
: 2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
LIST OF FIGURES; LIST OF TABLES; LIST OF EXHIBITS; 1. THE LONG AND
WINDING ROAD TO CR VALUE; PART I. DECONSTRUCTING CR VALUE: 2. VIEWING
STAKEHOLDERS AS INDIVIDUALS; 3. HOW STAKEHOLDERS RESPOND TO CR; PART II.
INSIDE THE MIND OF THE STAKEHOLDER: 4. WHAT STAKEHOLDERS SEE AND HEAR;
5. THE PSYCHOLOGICAL ENGINE THAT DRIVES CR REACTIONS; 6. HOW CONTEXT
INFLUENCES THE PROCESS; PART III. PUTTING INSIGHT INTO ACTION: 7.
CO-CREATING CR STRATEGY; 8. COMMUNICATING CR STRATEGY; 9. CALIBRATING CR
STRATEGY; 10. PUTTING THE FRAMEWORK TO WORK; 11. CONCLUSION: THE LONG
AND WINDING ROAD REVISITED; APPENDIX: OUR RESEARCH PROGRAM.
THE CORPORATE SOCIAL AND ENVIRONMENTAL RESPONSIBILITY MOVEMENT, KNOWN
MORE GENERALLY AS CORPORATE RESPONSIBILITY (CR), SHOWS LITTLE SIGN OF
WANING. ALMOST ALL LARGE CORPORATIONS NOW RUN SOME FORM OF CORPORATE
RESPONSIBILITY PROGRAM. DESPITE THIS WIDESPREAD BELIEF THAT CR CAN
SIMULTANEOUSLY IMPROVE SOCIETAL WELFARE AND CORPORATE PERFORMANCE, MOST
COMPANIES ARE LARGELY IN THE DARK WHEN IT COMES TO UNDERSTANDING HOW
THEIR STAKEHOLDERS THINK AND FEEL ABOUT THESE PROGRAMS. THIS BOOK ARGUES
THAT ALL COMPANIES MUST UNDERSTAND HOW AND WHY STAKEHOLDERS REACT TO
SUCH INFORMATION ABOUT COMPANIES AND THEIR ACTIONS. IT EXAMINES THE TWO
MOST IMPORTANT STAKEHOLDER GROUPS TO COMPANIES - CONSUMERS AND EMPLOYEES
- TO COMPREHEND WHY, WHEN AND HOW THEY REACT TO CR. ARMED WITH THIS
INSIGHT, IT SHOWS HOW COMPANIES CAN MAXIMIZE THE VALUE OF THEIR CR
INITIATIVES BY FOSTERING STRONG STAKEHOLDER RELATIONSHIPS TO DEVELOP,
IMPLEMENT AND EVALUATE COMPELLING SOCIAL RESPONSIBILITY PROGRAMS THAT
GENERATE VALUE FOR BOTH THE COMPANY AND ITS STAKEHOLDERS
PROVIDED BY PUBLISHER.
HE LONG AND WINDING ROAD TO CR VALUE CORPORATE RESPONSIBILITY (CR) AND
YOU ON SEPTEMBER 5, 2007, THE BUDDHIST MONKS OF PAKOKKU, MYAN-MAR JOINED
THE CITIZEN PROTESTS THAT ERUPTED IN THAT IMPOVERISHED COUNTRY IN AUGUST
OF THAT YEAR. THE UPRISING WAS TRIGGERED BY A LONG-SIMMERING ARRAY OF
DISCONTENTS RANGING FROM HIGH COMMODITY PRICES TO HUMAN RIGHTS ABUSES,
INCLUDING THE LONG-TERM DETENTION OF PRO-DEMOCRACY LEADER AUNG SAN SUU
KYI. THE RULING MILITARY GOVERNMENT IN MYANMAR, IN POWER SINCE 1962,
TOOK ACTION TO QUELL THE PROTESTS. A FEW DAYS AFTER THE MONKS JOINED THE
PROTESTS, TROOPS FIRED ON PROTESTERS IN A CRACKDOWN THAT LEFT AT LEAST
TEN PEOPLE DEAD BY THE GOVERNMENT S ACCOUNT (OPPOSITION GROUPS PUT THE
FATALITIES AT AROUND 200). INDEPENDENT REPORTS SUGGEST THAT SEVERAL
MONKS WERE BEATEN AND KILLED.
PROVIDED BY PUBLISHER.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Bhattacharya, C. B. Sen, Sankar Korschun, Daniel |
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| author_facet | Bhattacharya, C. B. Sen, Sankar Korschun, Daniel |
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| callnumber-first | H - Social Science |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| institution | BVB |
| isbn | 9781107401525 9781107009172 |
| language | English |
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| spelling | Bhattacharya, C. B. Verfasser (DE-588)1020925841 aut Leveraging corporate responsibility the stakeholder route to maximizing business and social value CB Bhattacharya ; Sankar Sen ; Daniel Korschun 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2011 xiii, 326 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Wirtschaft Social responsibility of business Business ethics BUSINESS & ECONOMICS / Business Ethics bisacsh Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 s Stakeholder (DE-588)4300861-6 s DE-604 Sen, Sankar Verfasser (DE-588)138801355 aut Korschun, Daniel Verfasser (DE-588)1026972590 aut http://assets.cambridge.org/97811070/09172/cover/9781107009172.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024472705&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bhattacharya, C. B. Sen, Sankar Korschun, Daniel Leveraging corporate responsibility the stakeholder route to maximizing business and social value Wirtschaft Social responsibility of business Business ethics BUSINESS & ECONOMICS / Business Ethics bisacsh Corporate Social Responsibility (DE-588)7697760-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4300861-6 |
| title | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_auth | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_exact_search | Leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_full | Leveraging corporate responsibility the stakeholder route to maximizing business and social value CB Bhattacharya ; Sankar Sen ; Daniel Korschun |
| title_fullStr | Leveraging corporate responsibility the stakeholder route to maximizing business and social value CB Bhattacharya ; Sankar Sen ; Daniel Korschun |
| title_full_unstemmed | Leveraging corporate responsibility the stakeholder route to maximizing business and social value CB Bhattacharya ; Sankar Sen ; Daniel Korschun |
| title_short | Leveraging corporate responsibility |
| title_sort | leveraging corporate responsibility the stakeholder route to maximizing business and social value |
| title_sub | the stakeholder route to maximizing business and social value |
| topic | Wirtschaft Social responsibility of business Business ethics BUSINESS & ECONOMICS / Business Ethics bisacsh Corporate Social Responsibility (DE-588)7697760-2 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Wirtschaft Social responsibility of business Business ethics BUSINESS & ECONOMICS / Business Ethics Corporate Social Responsibility Stakeholder |
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