Brands and branding geographies:
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Cheltenham [u.a.]
Elgar
2011
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Enth. 19 Beitr. |
Beschreibung: | XV, 356 S. graph. Darst. |
ISBN: | 1849801592 9781849801591 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | Contents
List of figures
vii
List of tables
viii
List of contributors
ix
Acknowledgements
xv
PART I INTRODUCTION
-
CONCEPTUALISING AND
THEORISING BRANDS AND BRANDING
GEOGRAPHIES
1
Introduction: Brands and branding geographies
3
Andy Pike
2
Of places and brands
25
Nicolas Papadopoulos
3
Brands: Boundary method objects and media space
44
Celia
Lwy
PART II BRANDS AND BRANDING GEOGRAPHIES
-
GOODS, SERVICES AND KNOWLEDGES
4
Brands in the making: A life history approach
59
Peter Jackson, Polly Russell and Neil Ward
5
The making of place: Consumers and place-affiliated brands
75
Liz Moor
6
Sports equipment: Mixing performance with brands
-
the role
of the consumers
91
A tie Hauge
7
Consumer capitalism and brand fetishism: The case of fashion
brands in Bulgaria I
Ulrich Ermann
8
Sensing brands, branding scents: On perfume creation in the
fragrance industry
^5
Bodo Kubartz
9
Constructing brands from the outside? Brand channels,
cyclical clusters and global circuits
150
Dominic Power and
Johan Jansson
vi Brands
and branding
geographies
10
The making and recontextualizing of competitiveness as a
knowledge brand across different sites and scales
165
Ngai-Ling Sum
PART III BRANDS AND BRANDING GEOGRAPHIES
-
SPACES AND PLACES
11
Branding Hoxton: Cultural landscapes of post-industrial
London
187
Andrew Harris
12
Branding provincial cities: The politics of inclusion, strategy
and commitment
200
Anette Therkelsen
and
Henrik
Halkier
13
Design activism meets place-branding: Reconfiguring urban
representation and everyday practice
213
Guy Julier
14
Place branding and cooperation: Can a network of places
be a brand?
230
Cecilia Pasquinelli
15
Branding a Roman frontier in the twenty-first century
248
Gary Warnaby, David Bennison and Dominic Medway
16
Packaging political projects in geographical imaginaries: The
rise of nation branding
264
Nick Lewis
17
Beyond the nation brand: The role of image and identity in
international relations
289
Simon
Anholt
PART IV CONCLUSIONS
18
Creativity, brands, finance and beyond: Notes towards a
theoretical perspective on city branding
305
Adam
Arvidsson
19
Conclusions: Brands and branding geographies
324
Andy Pike
Index
341
|
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dewey-search | 658.827 |
dewey-sort | 3658.827 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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indexdate | 2024-07-10T00:06:41Z |
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isbn | 1849801592 9781849801591 |
language | English |
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physical | XV, 356 S. graph. Darst. |
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spelling | Brands and branding geographies ed. by Andy Pike Cheltenham [u.a.] Elgar 2011 XV, 356 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Enth. 19 Beitr. Marke (DE-588)4074577-6 gnd rswk-swf Regionalentwicklung (DE-588)4076605-6 gnd rswk-swf Region (DE-588)4049029-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2008 Boston, Mass. gnd-content Regionalentwicklung (DE-588)4076605-6 s Region (DE-588)4049029-4 s Marke (DE-588)4074577-6 s b DE-604 Pike, Andy 1968- (DE-588)140812229 edt Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024430387&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Brands and branding geographies Marke (DE-588)4074577-6 gnd Regionalentwicklung (DE-588)4076605-6 gnd Region (DE-588)4049029-4 gnd |
subject_GND | (DE-588)4074577-6 (DE-588)4076605-6 (DE-588)4049029-4 (DE-588)1071861417 |
title | Brands and branding geographies |
title_auth | Brands and branding geographies |
title_exact_search | Brands and branding geographies |
title_full | Brands and branding geographies ed. by Andy Pike |
title_fullStr | Brands and branding geographies ed. by Andy Pike |
title_full_unstemmed | Brands and branding geographies ed. by Andy Pike |
title_short | Brands and branding geographies |
title_sort | brands and branding geographies |
topic | Marke (DE-588)4074577-6 gnd Regionalentwicklung (DE-588)4076605-6 gnd Region (DE-588)4049029-4 gnd |
topic_facet | Marke Regionalentwicklung Region Konferenzschrift 2008 Boston, Mass. |
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