APA-Zitierstil (7. Ausg.)

McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3. ed.). Wiley.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm, Pennie Frow, und Adrian Payne. Marketing Plans for Services: A Complete Guide. 3. ed. Chichester: Wiley, 2011.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. 3. ed. Wiley, 2011.