E-business & e-commerce management: strategy, implementation and practice
Saved in:
| New Title: | Chaffey, Dave Digital business and e-commerce management |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow ; Munich [u.a.]
Financial Times Prentice Hall
2011
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XXXI, 733 S. Ill., graph. Darst. |
Staff View
MARC
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| 245 | 1 | 0 | |a E-business & e-commerce management |b strategy, implementation and practice |c Dave Chaffey |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Financial Times Prentice Hall |c 2011 | |
| 300 | |a XXXI, 733 S. |b Ill., graph. Darst. | ||
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| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024375645&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Record in the Search Index
| _version_ | 1827103199655362560 |
|---|---|
| adam_text |
Brief
contents
Preface
Guided
tour
About the author
Author's acknowledgements
Publisher's acknowledgements
XIII
xxiv
xxvi
xxvii
xxvii
Parti
Introduction
1
Introduction to e-business and e-commerce
2
Marketplace analysis for e-commerce
3
E-business infrastructure
4
E-environment
1
3
48
92
179
Part
2
Strategy and applications
5
E-business strategy
6
Supply chain management
7
E-procurement
8
E-marketing
9
Customer relationship management
235
237
307
354
382
450
Part3
Implementation
10
Change management
11
Analysis and design
12
E-business service implementation and optimization
Glossary
Index
529
530
577
649
705
722 |
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| dewey-full | 658.054678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| spelling | Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut E-business & e-commerce management strategy, implementation and practice Dave Chaffey 5. ed. Harlow ; Munich [u.a.] Financial Times Prentice Hall 2011 XXXI, 733 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Management (DE-588)4037278-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Leermiddelen (vorm) gtt Electronic Commerce (DE-588)4592128-3 s Management (DE-588)4037278-9 s DE-604 Unternehmen (DE-588)4061963-1 s DE-188 Fortgesetzt durch Chaffey, Dave Digital business and e-commerce management Sixth edition Harlow, England : Pearson, 2015 978-0-273-78654-2 (DE-604)BV042089518 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024375645&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaffey, Dave 1963- E-business & e-commerce management strategy, implementation and practice Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4061963-1 (DE-588)4592128-3 |
| title | E-business & e-commerce management strategy, implementation and practice |
| title_auth | E-business & e-commerce management strategy, implementation and practice |
| title_exact_search | E-business & e-commerce management strategy, implementation and practice |
| title_full | E-business & e-commerce management strategy, implementation and practice Dave Chaffey |
| title_fullStr | E-business & e-commerce management strategy, implementation and practice Dave Chaffey |
| title_full_unstemmed | E-business & e-commerce management strategy, implementation and practice Dave Chaffey |
| title_new | Chaffey, Dave Digital business and e-commerce management |
| title_short | E-business & e-commerce management |
| title_sort | e business e commerce management strategy implementation and practice |
| title_sub | strategy, implementation and practice |
| topic | Electronic commerce Business enterprises / Computer networks E-commerce gtt Unternehmen Business enterprises Computer networks Management (DE-588)4037278-9 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Business enterprises / Computer networks E-commerce Unternehmen Business enterprises Computer networks Management Electronic Commerce Leermiddelen (vorm) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024375645&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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