Rajkovič, T. (2011). Innovation strategies in new product development: Balancing technological, marketing and complementary competencies of a firm. Lang.
Chicago-Zitierstil (17. Ausg.)Rajkovič, Tanja. Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm. Frankfurt am Main [u.a.]: Lang, 2011.
MLA-Zitierstil (9. Ausg.)Rajkovič, Tanja. Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm. Lang, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.