Creativity in product innovation:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, U.K.
Cambridge Univ. Press
2002
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory |
| Physical Description: | 1 Online-Ressource (XII, 224 S.) Ill., graph. Darst. |
| ISBN: | 9780511671654 |
Staff View
MARC
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| 245 | 1 | 0 | |a Creativity in product innovation |c Jacob Goldenberg and David Mazursky |
| 264 | 1 | |a Cambridge, U.K. |b Cambridge Univ. Press |c 2002 | |
| 300 | |a 1 Online-Ressource (XII, 224 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Research |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Research & Development |2 bisacsh | |
| 650 | 7 | |a Productontwikkeling |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Creative ability | |
| 650 | 4 | |a New products | |
| 650 | 0 | 7 | |a Kreatives Denken |0 (DE-588)4165549-7 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | 1 | |a Kreativität |0 (DE-588)4032903-3 |D s |
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| 700 | 1 | |a Mazursky, David |e Verfasser |0 (DE-588)17068508X |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Goldenberg, Jacob 1962- Mazursky, David |
| author_GND | (DE-588)137907672 (DE-588)17068508X |
| author_facet | Goldenberg, Jacob 1962- Mazursky, David |
| author_role | aut aut |
| author_sort | Goldenberg, Jacob 1962- |
| author_variant | j g jg d m dm |
| building | Verbundindex |
| bvnumber | BV039168689 |
| classification_rvk | QP 624 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)593295737 (DE-599)BVBBV039168689 |
| dewey-full | 658.57 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.57 |
| dewey-search | 658.57 |
| dewey-sort | 3658.57 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV039168689 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:30Z |
| institution | BVB |
| isbn | 9780511671654 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024185981 |
| oclc_num | 593295737 |
| open_access_boolean | |
| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource (XII, 224 S.) Ill., graph. Darst. |
| psigel | ZDB-38-EBR |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Cambridge Univ. Press |
| record_format | marc |
| spelling | Goldenberg, Jacob 1962- Verfasser (DE-588)137907672 aut Creativity in product innovation Jacob Goldenberg and David Mazursky Cambridge, U.K. Cambridge Univ. Press 2002 1 Online-Ressource (XII, 224 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. Theoretical framework -- pt. 2. The creativity templates -- pt. 3. A closer look at templates -- pt. 4. Validation of the templates theory Product management Marketing / Management BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Wirtschaft Creative ability New products Kreatives Denken (DE-588)4165549-7 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Kreativität (DE-588)4032903-3 s Methode (DE-588)4038971-6 s DE-604 Kreatives Denken (DE-588)4165549-7 s DE-188 Produktentwicklung (DE-588)4139402-1 s Mazursky, David Verfasser (DE-588)17068508X aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-521-00249-3 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-521-80089-1 |
| spellingShingle | Goldenberg, Jacob 1962- Mazursky, David Creativity in product innovation Product management Marketing / Management BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Wirtschaft Creative ability New products Kreatives Denken (DE-588)4165549-7 gnd Methode (DE-588)4038971-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4165549-7 (DE-588)4038971-6 (DE-588)4139402-1 (DE-588)4047346-6 (DE-588)4032903-3 |
| title | Creativity in product innovation |
| title_auth | Creativity in product innovation |
| title_exact_search | Creativity in product innovation |
| title_full | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_fullStr | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_full_unstemmed | Creativity in product innovation Jacob Goldenberg and David Mazursky |
| title_short | Creativity in product innovation |
| title_sort | creativity in product innovation |
| topic | Product management Marketing / Management BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Research & Development bisacsh Productontwikkeling gtt Marketing gtt Wirtschaft Creative ability New products Kreatives Denken (DE-588)4165549-7 gnd Methode (DE-588)4038971-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktinnovation (DE-588)4047346-6 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Product management Marketing / Management BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Research & Development Productontwikkeling Marketing Wirtschaft Creative ability New products Kreatives Denken Methode Produktentwicklung Produktinnovation Kreativität |
| work_keys_str_mv | AT goldenbergjacob creativityinproductinnovation AT mazurskydavid creativityinproductinnovation |