Publishing: principles & practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles [u.a.]
Sage
2011
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 225 S. Ill., graph. Darst. |
| ISBN: | 1847870147 |
Staff View
MARC
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Record in the Search Index
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| adam_text | CONTENTS
About the Author
viii
Acknowledgements
ix
Introduction
χ
1
A HISTORY OF BOOKS
1
The First Paradigm: From Vellum Codex to Print Book
1
1475-15 3 3 :
The Early English Trade
3
1533-1694:
The Age of Control
4
1694-1774:
The Rise of The Publisher
5
1774-1935 :
The Era of the Publishing Firm
6
1935-1970:
The Paperback Revolution
9
1965
-Now: Conglomerate Publishing
12
2
THE PUBLISHING PROCESS
15
The Value Chain
18
The Editor s Task
22
The Production Process
24
Architecture of the Book
25
Printing, Paper and Bookbinding
27
Budgeting a Book
32
Author-House Relations
36
Agents
38
Writers
41
Readers
45
ví
PUBLISHING: PRINCIPLES AND PRACTICE
3
SECTORS IN THE ANGLOPHONE MODEL
49
Consumer or Trade Books
52
Academic, Scholarly or Higher Education Publishing
54
Professional and Journal Publishing
57
Education
63
English Language Training
65
Reference
65
Children s Books
68
Religion
69
Leading Revenues by Sector (USA, UK, Europe and Japan) in
2009 70
4
CRAFT TO CORPORATION
73
Brands
74
The Business of Publishing
74
The Corporatisation of Books
77
Corporate Strategies
80
The Mechanics of Mergers
80
The Rise of the Big Five Trade Publishers
84
The Twenty-first Century
98
5
COPYRIGHT AND PUBLISHING LAW
104
The Statute of Anne
105
Timeline of Copyright and Intellectual Property Law
106
Copyright Today
111
Defamation and Libel
114
Seditious Libel
115
Malicious Falsehood
117
Obscenity
11
^
Libel and Libel Tourism
119
Copyright Infringement
122
Moral Right and Integrity
125
Digital Law
125
Fair Use and First Sale in the Digital Age
126
CONTENTS
6
RIGHTS AND CONTRACTS
130
Book Club Rights
132
Paperback Rights
134
Translation Rights
135
Serial Rights
139
Territorial Rights
140
Other Anglophone Markets
141
Publishing Contracts
151
Contract Clauses
153
Subsidiary Rights in Contracts
157
7
MARKETING, PROMOTION AND BOOKSELLING
163
The Marketing Jigsaw
164
Sales Timeline and Techniques
166
The Blurb
167
Business to Consumer (B2C)
168
Prizes and Sales
169
Bookselling Practice
171
How and Why Books Sell
173
Discounts, Sale and Return
177
8
THE ERA OF DIGITAL PUBLISHING
187
The Internet 188
Open Source Culture
190
Social Networking
* 1
Broadcasting v. Networking
192
Media Regulation
^
Advertising
194
Guerilla Marketing
95
Piracy and Digital Music
196
Print On Demand (POD)
198
Google Books 20°
E-Books
2O2
Index
217
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| id | DE-604.BV039162170 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:21Z |
| institution | BVB |
| isbn | 1847870147 |
| language | English |
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| physical | XII, 225 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Sage |
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| spelling | Guthrie, Richard Verfasser aut Publishing principles & practice Richard Guthrie 1. publ. Los Angeles [u.a.] Sage 2011 XII, 225 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Buchhandel (DE-588)4008626-4 gnd rswk-swf Verlag (DE-588)4063004-3 gnd rswk-swf Veröffentlichung (DE-588)4187925-9 gnd rswk-swf Veröffentlichung (DE-588)4187925-9 s Verlag (DE-588)4063004-3 s Buchhandel (DE-588)4008626-4 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024179633&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Guthrie, Richard Publishing principles & practice Buchhandel (DE-588)4008626-4 gnd Verlag (DE-588)4063004-3 gnd Veröffentlichung (DE-588)4187925-9 gnd |
| subject_GND | (DE-588)4008626-4 (DE-588)4063004-3 (DE-588)4187925-9 |
| title | Publishing principles & practice |
| title_auth | Publishing principles & practice |
| title_exact_search | Publishing principles & practice |
| title_full | Publishing principles & practice Richard Guthrie |
| title_fullStr | Publishing principles & practice Richard Guthrie |
| title_full_unstemmed | Publishing principles & practice Richard Guthrie |
| title_short | Publishing |
| title_sort | publishing principles practice |
| title_sub | principles & practice |
| topic | Buchhandel (DE-588)4008626-4 gnd Verlag (DE-588)4063004-3 gnd Veröffentlichung (DE-588)4187925-9 gnd |
| topic_facet | Buchhandel Verlag Veröffentlichung |
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