APA (7th ed.) Citation

Persson, A. (2011). Profitable customer management: A study in retail banking. Hanken School of Economics.

Chicago Style (17th ed.) Citation

Persson, Andreas. Profitable Customer Management: A Study in Retail Banking. Helsinki: Hanken School of Economics, 2011.

MLA (9th ed.) Citation

Persson, Andreas. Profitable Customer Management: A Study in Retail Banking. Hanken School of Economics, 2011.

Warning: These citations may not always be 100% accurate.