Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 260 S. Ill., graph. Darst. |
| ISBN: | 9780071762342 9780071769501 |
Internformat
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| 245 | 1 | 0 | |a Likeable social media |b how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) |c Dave Kerpen |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 2011 | |
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| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| adam_text |
Titel: Likeable social media
Autor: Kerpen, Dave
Jahr: 2011
Contents
Acknowledgments vii
Introduction 1
CHAPTER 1 Listen First, and Never Stop Listening 13
CHAPTER 2 Way Beyond "Women 25 to 54": Define
Your Target Audience Better than Ever 25
CHAPTER 3 Think-and Act-Like Your Consumer 39
CHAPTER 4 Invite Your Customers to Be Your First Fans 51
CHAPTER 5 Engage: Create True Dialogue with, and
Between, Your Customers 63
CHAPTER 6 Respond Quickly to All Bad Comments 75
CHAPTER 7 Respond to the Good Comments, Too 85
CHAPTER 8 Be Authentic 95
CHAPTER 9 Be Honest and Transparent 107
CHAPTER 10 Should You Ask a Lot of Questions? 117
CHAPTER 11 Provide Value (Yes, for Free!) 129
CHAPTER 12 Share Stories (They're Your Social Currency!) 141
CHAPTER 13 Inspire Your Customers to Share Stories 153
CHAPTER 14 Integrate Social Media into the Entire
Customer Experience 165
CHAPTER 15 Use Social Network Ads for Greater Impact 175
CHAPTER 16 Admit When You Screw Up, Then
Leverage Your Mistakes 187
CHAPTER 17 Consistently Deliver Excitement,
Surprise, and Delight 199
CHAPTER 18 Don't Sell! Just Make It Easy and Compelling
for Customers to Buy 209
Conclusion: Just Be Likeable 221
Appendix: A Refresher Guide to the Social
Networks That Matter Most 225
Notes 251
Index 253 |
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| discipline | Wirtschaftswissenschaften |
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| language | English |
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| spelling | Kerpen, Dave Verfasser (DE-588)1083008951 aut Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen New York u.a. McGraw-Hill 2011 X, 260 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziale Software (DE-588)7550143-0 s DE-604 Soziales Netzwerk (DE-588)4055762-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024150628&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kerpen, Dave Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Soziales Netzwerk (DE-588)4055762-5 gnd Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)7550143-0 |
| title | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) |
| title_auth | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) |
| title_exact_search | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) |
| title_full | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen |
| title_fullStr | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen |
| title_full_unstemmed | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) Dave Kerpen |
| title_short | Likeable social media |
| title_sort | likeable social media how to delight your customers create an irresistible brand and be generally amazing on facebook and other social networks |
| title_sub | how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) |
| topic | Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Soziales Netzwerk (DE-588)4055762-5 gnd Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Soziales Netzwerk Soziale Software |
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