"Ask the man who owns one": an illustrated history of Packard advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jefferson, NC [u.a.]
McFarland & Company
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | VII, 258 S., [8] Bl. Ill. |
| ISBN: | 9780786447732 |
Internformat
MARC
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| 020 | |a 9780786447732 |9 978-0-7864-4773-2 | ||
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| 100 | 1 | |a Einstein, Arthur W. |d 1933 |e Verfasser |0 (DE-588)101388244X |4 aut | |
| 245 | 1 | 0 | |a "Ask the man who owns one" |b an illustrated history of Packard advertising |c Arthur W. Einstein |
| 264 | 1 | |a Jefferson, NC [u.a.] |b McFarland & Company |c 2010 | |
| 300 | |a VII, 258 S., [8] Bl. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 610 | 2 | 4 | |a Packard Motor Car Company |
| 650 | 4 | |a Advertising |x Automobiles |z United States |v Pictorial works | |
| 650 | 4 | |a Packard automobile | |
| 651 | 4 | |a USA | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022656443&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022656443 | ||
Datensatz im Suchindex
| _version_ | 1804145827094986752 |
|---|---|
| adam_text | ASK THE MAN WHO OWNS ONE
/ EINSTEIN, ARTHUR W.
: 2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
ROOTS
THE OHIO YEARS
GROWING UP IN DETROIT, 1904-1914
THE WAR YEARS, 1915-1920
THE ROARING TWENTIES, 1920-1929
BROTHER CAN YOU SPARE A DIME? 1930-1934
CHANGING THE GUARD, 1935-1942
A NEW PACKARD EMERGES
REST IN PEACE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Einstein, Arthur W. 1933 |
| author_GND | (DE-588)101388244X |
| author_facet | Einstein, Arthur W. 1933 |
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| building | Verbundindex |
| bvnumber | BV039112948 |
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| callnumber-label | HF6161 |
| callnumber-raw | HF6161.A9E385 |
| callnumber-search | HF6161.A9E385 |
| callnumber-sort | HF 46161 A9 E385 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)754139836 (DE-599)BVBBV039112948 |
| dewey-full | 659.196292220973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.196292220973 |
| dewey-search | 659.196292220973 |
| dewey-sort | 3659.196292220973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV039112948 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:25:38Z |
| institution | BVB |
| isbn | 9780786447732 |
| language | English |
| lccn | 2010024734 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022656443 |
| oclc_num | 754139836 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VII, 258 S., [8] Bl. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | McFarland & Company |
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| spelling | Einstein, Arthur W. 1933 Verfasser (DE-588)101388244X aut "Ask the man who owns one" an illustrated history of Packard advertising Arthur W. Einstein Jefferson, NC [u.a.] McFarland & Company 2010 VII, 258 S., [8] Bl. Ill. txt rdacontent n rdamedia nc rdacarrier "This book traces Packard's advertising history from 1900 through 1958, demonstrating how ads reflected the firm's business convictions, competitive pressures, and innovations. It includes images of 145 advertisements as well as information gained from extensive research and interviews with those who worked in Packard promotion"--Provided by publisher. Includes bibliographical references and index Packard Motor Car Company Advertising Automobiles United States Pictorial works Packard automobile USA LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022656443&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Einstein, Arthur W. 1933 "Ask the man who owns one" an illustrated history of Packard advertising Packard Motor Car Company Advertising Automobiles United States Pictorial works Packard automobile |
| title | "Ask the man who owns one" an illustrated history of Packard advertising |
| title_auth | "Ask the man who owns one" an illustrated history of Packard advertising |
| title_exact_search | "Ask the man who owns one" an illustrated history of Packard advertising |
| title_full | "Ask the man who owns one" an illustrated history of Packard advertising Arthur W. Einstein |
| title_fullStr | "Ask the man who owns one" an illustrated history of Packard advertising Arthur W. Einstein |
| title_full_unstemmed | "Ask the man who owns one" an illustrated history of Packard advertising Arthur W. Einstein |
| title_short | "Ask the man who owns one" |
| title_sort | ask the man who owns one an illustrated history of packard advertising |
| title_sub | an illustrated history of Packard advertising |
| topic | Packard Motor Car Company Advertising Automobiles United States Pictorial works Packard automobile |
| topic_facet | Packard Motor Car Company Advertising Automobiles United States Pictorial works Packard automobile USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022656443&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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