Shopper marketing: how to increase purchase decisions at the point of sale
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2011
|
| Ausgabe: | 3. reprint. |
| Schlagworte: | |
| Beschreibung: | XI, 244 S. Ill., graph. Darst. |
| ISBN: | 9780749457020 0749457023 |
Internformat
MARC
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| 245 | 1 | 0 | |a Shopper marketing |b how to increase purchase decisions at the point of sale |c ed. by Markus Ståhlberg ... |
| 250 | |a 3. reprint. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2011 | |
| 300 | |a XI, 244 S. |b Ill., graph. Darst. | ||
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| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 653 | |a Marketing | ||
| 653 | |a Beeinflussung | ||
| 653 | |a Advertising, Point-of-sale. | ||
| 653 | |a Consumers--Decision making. | ||
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Datensatz im Suchindex
| _version_ | 1804145821568991232 |
|---|---|
| any_adam_object | |
| author2 | St°ahlberg, Markus |
| author2_role | edt |
| author2_variant | m s ms |
| author_facet | St°ahlberg, Markus |
| building | Verbundindex |
| bvnumber | BV039108877 |
| ctrlnum | (OCoLC)820369335 (DE-599)HBZHT016812736 |
| edition | 3. reprint. |
| format | Book |
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| id | DE-604.BV039108877 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:25:33Z |
| institution | BVB |
| isbn | 9780749457020 0749457023 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022652638 |
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| physical | XI, 244 S. Ill., graph. Darst. |
| publishDate | 2011 |
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| publisher | Kogan Page |
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| spelling | Shopper marketing how to increase purchase decisions at the point of sale ed. by Markus Ståhlberg ... 3. reprint. London [u.a.] Kogan Page 2011 XI, 244 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Point of sale (DE-588)4203516-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Einkaufen (DE-588)4489424-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Förderung (DE-588)4154943-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Marketing Beeinflussung Advertising, Point-of-sale. Consumers--Decision making. (DE-588)4143413-4 Aufsatzsammlung gnd-content Einzelhandel (DE-588)4127747-8 s Einkaufen (DE-588)4489424-7 s Verbraucherforschung (DE-588)4187567-9 s DE-188 Marketingmanagement (DE-588)4168907-0 s Verbraucherverhalten (DE-588)4062644-1 s Point of sale (DE-588)4203516-8 s Marketing (DE-588)4037589-4 s Kaufentscheidung (DE-588)4073328-2 s Förderung (DE-588)4154943-0 s 1\p DE-604 St°ahlberg, Markus edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Shopper marketing how to increase purchase decisions at the point of sale Point of sale (DE-588)4203516-8 gnd Einzelhandel (DE-588)4127747-8 gnd Einkaufen (DE-588)4489424-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Förderung (DE-588)4154943-0 gnd Marketing (DE-588)4037589-4 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4203516-8 (DE-588)4127747-8 (DE-588)4489424-7 (DE-588)4168907-0 (DE-588)4062644-1 (DE-588)4154943-0 (DE-588)4037589-4 (DE-588)4073328-2 (DE-588)4187567-9 (DE-588)4143413-4 |
| title | Shopper marketing how to increase purchase decisions at the point of sale |
| title_auth | Shopper marketing how to increase purchase decisions at the point of sale |
| title_exact_search | Shopper marketing how to increase purchase decisions at the point of sale |
| title_full | Shopper marketing how to increase purchase decisions at the point of sale ed. by Markus Ståhlberg ... |
| title_fullStr | Shopper marketing how to increase purchase decisions at the point of sale ed. by Markus Ståhlberg ... |
| title_full_unstemmed | Shopper marketing how to increase purchase decisions at the point of sale ed. by Markus Ståhlberg ... |
| title_short | Shopper marketing |
| title_sort | shopper marketing how to increase purchase decisions at the point of sale |
| title_sub | how to increase purchase decisions at the point of sale |
| topic | Point of sale (DE-588)4203516-8 gnd Einzelhandel (DE-588)4127747-8 gnd Einkaufen (DE-588)4489424-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Förderung (DE-588)4154943-0 gnd Marketing (DE-588)4037589-4 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Point of sale Einzelhandel Einkaufen Marketingmanagement Verbraucherverhalten Förderung Marketing Kaufentscheidung Verbraucherforschung Aufsatzsammlung |
| work_keys_str_mv | AT stahlbergmarkus shoppermarketinghowtoincreasepurchasedecisionsatthepointofsale |