Advertising is dead: long live advertising!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson
2006
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 224 S. zahlr. Ill. |
| ISBN: | 9780500513149 0500513147 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804146133609480192 |
|---|---|
| adam_text | Contents
Foreword
Has the advertising industry gone mad? 7
by Will Collin
Introduction 8
1 Choosing techniques and media 10
The four drivers of alternative advertising 11
Proximity 12
Exclusivity 13
Invisibility 14
Unpredictability 15
Measuring the value of a medium 16
The amplification effect 17
2 Finding inspiration is
Techniques of alternative advertising 19
Intrusion 20
Transformation 72
Installation 92
Illusion 106
Infiltration 148
Sensation 162
Interaction 174
Stunt 190
3 Practical advice 206
Building campaigns 208
Twenty pointers to start you thinking 212
Notes 218
Glossary 219
Bibliography 220
Credits 221
List of campaigns 222
|
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| author_facet | Himpe, Tom |
| author_role | aut |
| author_sort | Himpe, Tom |
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| building | Verbundindex |
| bvnumber | BV037675543 |
| ctrlnum | (OCoLC)255576190 (DE-599)BVBBV037675543 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| institution | BVB |
| isbn | 9780500513149 0500513147 |
| language | English |
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| spelling | Himpe, Tom Verfasser aut Advertising is dead long live advertising! 1. publ. London Thames & Hudson 2006 224 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Medien (DE-588)4169187-8 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Strukturwandel (DE-588)4058136-6 gnd rswk-swf (DE-588)4145395-5 Bildband gnd-content Werbung (DE-588)4065541-6 s Strukturwandel (DE-588)4058136-6 s Medien (DE-588)4169187-8 s Innovation (DE-588)4027089-0 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022889073&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Himpe, Tom Advertising is dead long live advertising! Medien (DE-588)4169187-8 gnd Innovation (DE-588)4027089-0 gnd Werbung (DE-588)4065541-6 gnd Strukturwandel (DE-588)4058136-6 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4027089-0 (DE-588)4065541-6 (DE-588)4058136-6 (DE-588)4145395-5 |
| title | Advertising is dead long live advertising! |
| title_auth | Advertising is dead long live advertising! |
| title_exact_search | Advertising is dead long live advertising! |
| title_full | Advertising is dead long live advertising! |
| title_fullStr | Advertising is dead long live advertising! |
| title_full_unstemmed | Advertising is dead long live advertising! |
| title_short | Advertising is dead |
| title_sort | advertising is dead long live advertising |
| title_sub | long live advertising! |
| topic | Medien (DE-588)4169187-8 gnd Innovation (DE-588)4027089-0 gnd Werbung (DE-588)4065541-6 gnd Strukturwandel (DE-588)4058136-6 gnd |
| topic_facet | Medien Innovation Werbung Strukturwandel Bildband |
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