The global brand: how to create and develop lasting brand value in the world market
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Palgrave Macmillan
2008
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. 239-246) and index |
| Physical Description: | XVII, 254 p. graph. Darst. 25 cm |
| ISBN: | 9780230620568 0230606229 9780230606227 |
Staff View
MARC
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| 245 | 1 | 0 | |a The global brand |b how to create and develop lasting brand value in the world market |c Nigel Hollis |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2008 | |
| 300 | |a XVII, 254 p. |b graph. Darst. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 500 | |a Includes bibliographical references (p. 239-246) and index | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
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Record in the Search Index
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| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV037471173 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
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| callnumber-search | HD69.B7 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV037471173 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:24:53Z |
| institution | BVB |
| isbn | 9780230620568 0230606229 9780230606227 |
| language | English |
| lccn | 2008009927 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022622926 |
| oclc_num | 845280206 |
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| owner | DE-384 DE-188 |
| owner_facet | DE-384 DE-188 |
| physical | XVII, 254 p. graph. Darst. 25 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Hollis, Nigel Verfasser aut The global brand how to create and develop lasting brand value in the world market Nigel Hollis 1. publ. New York, NY Palgrave Macmillan 2008 XVII, 254 p. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. 239-246) and index Brand name products Branding (Marketing) Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Internationales Marketing (DE-588)4125431-4 s DE-188 http://www.loc.gov/catdir/enhancements/fy0828/2008009927-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2008009927-d.html Publisher description http://www.loc.gov/catdir/toc/fy0903/2008009927.html Table of contents only |
| spellingShingle | Hollis, Nigel The global brand how to create and develop lasting brand value in the world market Brand name products Branding (Marketing) Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4144679-3 |
| title | The global brand how to create and develop lasting brand value in the world market |
| title_auth | The global brand how to create and develop lasting brand value in the world market |
| title_exact_search | The global brand how to create and develop lasting brand value in the world market |
| title_full | The global brand how to create and develop lasting brand value in the world market Nigel Hollis |
| title_fullStr | The global brand how to create and develop lasting brand value in the world market Nigel Hollis |
| title_full_unstemmed | The global brand how to create and develop lasting brand value in the world market Nigel Hollis |
| title_short | The global brand |
| title_sort | the global brand how to create and develop lasting brand value in the world market |
| title_sub | how to create and develop lasting brand value in the world market |
| topic | Brand name products Branding (Marketing) Internationales Marketing (DE-588)4125431-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Branding (Marketing) Internationales Marketing Markenpolitik |
| url | http://www.loc.gov/catdir/enhancements/fy0828/2008009927-b.html http://www.loc.gov/catdir/enhancements/fy0828/2008009927-d.html http://www.loc.gov/catdir/toc/fy0903/2008009927.html |
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