The persuasive power of campaign advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia, Pa.
Temple Univ. Press
2011
|
| Schriftenreihe: | Political science and public policy : mass media and communications
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | X, 186 S. graph. Darst. |
| ISBN: | 9781439903322 9781439903339 9781439903346 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804145735958003712 |
|---|---|
| adam_text | THE PERSUASIVE POWER OF CAMPAIGN ADVERTISING
/ RIDOUT, TRAVIS N.
: C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE ROLE OF CAMPAIGN ADVERTISING
THE PROBLEM OF PERSUASION
A BRIEF PRIMER ON DATA AND RESEARCH DESIGN
HOW RACE CONTEXT MATTERS
HOW AD NEGATIVITY AND EMOTIONAL APPEALS MATTER
HOW RECEIVER CHARACTERISTICS MATTER
HOW AD COVERAGE IN NEWS MATTERS
THE FUTURE STUDY OF AD EFFECTS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Ridout, Travis N. 1974- Franz, Michael M. 1976- |
| author_GND | (DE-588)101425356X (DE-588)135858208 |
| author_facet | Ridout, Travis N. 1974- Franz, Michael M. 1976- |
| author_role | aut aut |
| author_sort | Ridout, Travis N. 1974- |
| author_variant | t n r tn tnr m m f mm mmf |
| building | Verbundindex |
| bvnumber | BV037429880 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281.R54 |
| callnumber-search | JK2281.R54 |
| callnumber-sort | JK 42281 R54 |
| callnumber-subject | JK - United States |
| classification_rvk | AP 17340 MG 70470 |
| ctrlnum | (OCoLC)734055677 (DE-599)BVBBV037429880 |
| dewey-full | 324.730973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.730973 |
| dewey-search | 324.730973 |
| dewey-sort | 3324.730973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| era | Geschichte 2000-2008 gnd |
| era_facet | Geschichte 2000-2008 |
| format | Book |
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| spelling | Ridout, Travis N. 1974- Verfasser (DE-588)101425356X aut The persuasive power of campaign advertising Travis N. Ridout and Michael M. Franz Philadelphia, Pa. Temple Univ. Press 2011 X, 186 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Political science and public policy : mass media and communications Includes bibliographical references Geschichte 2000-2008 gnd rswk-swf Political campaigns United States Advertising, Political United States Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Politische Meinungsbildung (DE-588)4175033-0 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf Einflussnahme (DE-588)4131701-4 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politische Werbung (DE-588)4129440-3 s Wahlkampf (DE-588)4064292-6 s Einflussnahme (DE-588)4131701-4 s Politische Meinungsbildung (DE-588)4175033-0 s Geschichte 2000-2008 z DE-188 Präsidentenwahl (DE-588)4047020-9 s Franz, Michael M. 1976- Verfasser (DE-588)135858208 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022581964&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ridout, Travis N. 1974- Franz, Michael M. 1976- The persuasive power of campaign advertising Political campaigns United States Advertising, Political United States Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Meinungsbildung (DE-588)4175033-0 gnd Politische Werbung (DE-588)4129440-3 gnd Einflussnahme (DE-588)4131701-4 gnd |
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| title | The persuasive power of campaign advertising |
| title_auth | The persuasive power of campaign advertising |
| title_exact_search | The persuasive power of campaign advertising |
| title_full | The persuasive power of campaign advertising Travis N. Ridout and Michael M. Franz |
| title_fullStr | The persuasive power of campaign advertising Travis N. Ridout and Michael M. Franz |
| title_full_unstemmed | The persuasive power of campaign advertising Travis N. Ridout and Michael M. Franz |
| title_short | The persuasive power of campaign advertising |
| title_sort | the persuasive power of campaign advertising |
| topic | Political campaigns United States Advertising, Political United States Präsidentenwahl (DE-588)4047020-9 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Meinungsbildung (DE-588)4175033-0 gnd Politische Werbung (DE-588)4129440-3 gnd Einflussnahme (DE-588)4131701-4 gnd |
| topic_facet | Political campaigns United States Advertising, Political United States Präsidentenwahl Wahlkampf Politische Meinungsbildung Politische Werbung Einflussnahme USA |
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