Music marketing: press, promotion, distribution, and retail
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Berklee Press
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index Includes bibliographical references and index |
| Beschreibung: | viii, 213 Seiten ill. |
| ISBN: | 9780876390986 |
Internformat
MARC
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| 020 | |a 9780876390986 |9 978-0-87639-098-6 | ||
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| 100 | 1 | |a King, Mike |d 1953- |e Verfasser |0 (DE-588)138472270 |4 aut | |
| 245 | 1 | 0 | |a Music marketing |b press, promotion, distribution, and retail |c Mike King ; edited by Jonathan Feist |
| 264 | 1 | |a Boston, Mass. |b Berklee Press |c 2009 | |
| 300 | |a viii, 213 Seiten |b ill. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Music trade / Marketing | |
| 650 | 4 | |a Sound recordings / Marketing | |
| 650 | 4 | |a Popular music / Writing and publishing | |
| 650 | 4 | |a Music trade / Vocational guidance | |
| 650 | 4 | |a Music and the Internet | |
| 650 | 4 | |a Internet marketing | |
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Datensatz im Suchindex
| _version_ | 1804145735154794496 |
|---|---|
| adam_text | Contents
ACKNOWLEDGMENTS
vi
PREFACE
viii
PART
(ЖЕ
SETTING THE STAGE, MERCHANDISING,
DIGITAL AND PHYSICAL RETAIL AND
DISTRIBUTION, AND ONLINE MARKETING
1
CHAPTER
1
Creating a Marketing Plan That Works
3
The Big Picture
3
Defining Your Goals
4
Finding Your Audience and Defining Your Market
5
Interview: Dave Baiter, Founder of BzzAgent
7
Components of an Effective Marketing Plan
9
Budgeting! The Components of a New Release Budget
16
Tailoring Your Plan to Your Strengths
17
CHAPTER
2
Making Money through Merchandise Sales
19
The Artist as a Brand
19
How Merchandising Works, Who s Involved, and
Where the Money Comes From
21
Putting Together Your Plan: What to Make, What Not
to Make, How Much to Make, How to Make It
23
Merchandising Sales and Distribution Strategies
28
CHAPTER
3
How to Sell Your Music Online:
Digital Retailers and Distributors
33
Digital Distribution Basics
33
Online Music Retail Models
38
Online Music Retail Outlets
40
Interview: Bob Jamieson, Former CEO of RCA/BMG
44
Online Music Distributors
46
Interview: Derek Sivers, Founder of CD Baby
60
Contents
CHAPTER
4
Traditional Brick-and-Mortar Distributors
Physical Music Distributors: The Process and the Players
When Do You Need Physical Distribution?
Independent Artists and Distribution
Spotlight: Eric Levin (Criminal Records)
The Details
Co-Op
Communicating with Your Distributor
CHAPTER
5
Marketing to Traditional Retail
Setting the Stage: The Problems with Retail, and
How Smart Stores Are Overcoming Them
The Importance of the Independent Retailer and
Retail Coalitions
Interview: Eric Levin, Founder of Criminal Records
How Smart Independents Are Competing in
This Environment
Consignment and Pricing Considerations
Retail Marketing Opportunities and Resources
Cover Art and Effective Packaging
SoundScan: What It Is and Why It Matters
CHAPTER
6
Online, Mobile, and Video Marketing
It All Starts at Home
SEO:
Making Your Site POP!
Measuring Your Online Traffic and Marketing Results
What Is RSS and Why Should I Use It?
Social Networking
The Mobile Revolution
Video Marketing
PART TWO ADVERTISING CONSIDERATIONS,
MARKETING TO PRESS AND RADIO,
AND MAKING THE MOST OF YOUR
NATIONAL TOUR
CHAPTER
7
Advertising
Print Advertising Options: Consumer, Trade, and
Co-Op Print Ads
Researching Your Print Advertising Outlets
Media Advertising: Radio and Television
Online Advertising
Components of an Effective Ad
Timing Your Ad Campaign
59
69
62
63
63
64
66
69
73
73
76
78
78
80
80
82
84
87
87
93
96
98
99
102
104
109
111
112
115
117
118
121
123
Contents
CHAPTER
8 Publicity 127
Press Kit
Essentials
127
Common
Problems
with
Promo Kits 132
The Importance of
a
Press Story 133
Determining Your
Press
Outlets:
Print, Radio, TV, and Online
136
How to Pitch Print Media
139
Independent Publicists
141
Interview: Sonya Kolowrat, Publicist for the Beggars Group
146
CHAPTER
9
Radio Promotion
151
How Radio Works
151
When Should You Consider Radio Support?
152
How a Terrestrial (Brick-and-Mortar) Radio Station
Is Structured
153
How Noncommercial Radio Works
154
Marketing to Noncommercial Radio
156
How Commercial Radio Works
167
Independent Radio Promoters
160
Internet Radio: The Future of Radio
163
Interview: Bob Jamieson, Former CEO of RCA/BMG
166
CHAPTER
10
Making the Most of a Tour
169
Key Players in the Touring Business
170
Interview: Dan Peraino, Booking Agent
172
Promoting the Show: Working with the Venue
175
Promoting the Show: What You Should Be Doing
to Promote Yourself
176
Promoting the Show: Press
177
Promoting the Show: Retail
179
Tour Support from a Label
182
PART THREE PUTTING IT ALL TOGETHER
185
CHAPTER
11
Timing Is Everything!
187
Timing the Pre-Release Marketing of Your Record
187
Long Lead Pre-Release Marketing
(15
to
20
Weeks out from Street Date)
190
Moderate Lead Pre-Release Marketing
(7
to
14
Weeks out from Street Date)
191
Short Lead Pre-Release Marketing (Up to
6
Weeks Out)
192
How to Service Key Marketing Outlets Pre-Release
193
Post-Release Marketing Recap
195
Phase II Marketing: Capitalizing on Your Success
198
CONCLUSION
203
ABOUT THE AUTHOR
205
INDEX
206
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| indexdate | 2024-07-09T23:24:10Z |
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| isbn | 9780876390986 |
| language | English |
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| publisher | Berklee Press |
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| spelling | King, Mike 1953- Verfasser (DE-588)138472270 aut Music marketing press, promotion, distribution, and retail Mike King ; edited by Jonathan Feist Boston, Mass. Berklee Press 2009 viii, 213 Seiten ill. txt rdacontent n rdamedia nc rdacarrier Includes index Includes bibliographical references and index Music trade / Marketing Sound recordings / Marketing Popular music / Writing and publishing Music trade / Vocational guidance Music and the Internet Internet marketing Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Musikwirtschaft (DE-588)4268614-3 s Marketing (DE-588)4037589-4 s DE-604 Digitalisierung BSB Muenchen 4 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022581451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | King, Mike 1953- Music marketing press, promotion, distribution, and retail Music trade / Marketing Sound recordings / Marketing Popular music / Writing and publishing Music trade / Vocational guidance Music and the Internet Internet marketing Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4268614-3 (DE-588)4037589-4 (DE-588)4048476-2 |
| title | Music marketing press, promotion, distribution, and retail |
| title_auth | Music marketing press, promotion, distribution, and retail |
| title_exact_search | Music marketing press, promotion, distribution, and retail |
| title_full | Music marketing press, promotion, distribution, and retail Mike King ; edited by Jonathan Feist |
| title_fullStr | Music marketing press, promotion, distribution, and retail Mike King ; edited by Jonathan Feist |
| title_full_unstemmed | Music marketing press, promotion, distribution, and retail Mike King ; edited by Jonathan Feist |
| title_short | Music marketing |
| title_sort | music marketing press promotion distribution and retail |
| title_sub | press, promotion, distribution, and retail |
| topic | Music trade / Marketing Sound recordings / Marketing Popular music / Writing and publishing Music trade / Vocational guidance Music and the Internet Internet marketing Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Music trade / Marketing Sound recordings / Marketing Popular music / Writing and publishing Music trade / Vocational guidance Music and the Internet Internet marketing Musikwirtschaft Marketing Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022581451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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