The marketing century: how marketing drivers business and shapes society the Chartered Institute of Marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 272 S. |
| ISBN: | 9780470660157 9781119993599 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: The marketing century
Autor: Kourdi, Jeremy
Jahr: 2011
CONTENTS
Introduction (Rod Wilkes) i
1 Strategic Marketing (Don Peppers and Martha Rogers) 19
2 Market Segmentation (Malcolm McDonald) 27
3 Innovation (John Saunders and Veronica Wong) 51
4 Digital Marketing (Philip Sheldrake) 71
5 Sales and Business Development (Beth Rogers) 95
6 Customer Relationship Management (Merlin Stone) 115
7 Branding (Graham Hales) 139
8 Advertising (Jonathan Gabay) 169
9 Public Relations (Paul Mylrea) 183
10 Internal Marketing (Keith Glanfield) 203
11 i Marketing and Sustainability (John Grant) 225
12 Social Marketing (Veronica Sharp) 241
Index 265
|
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| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)730042140 (DE-599)HBZHT016743201 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T23:23:53Z |
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| isbn | 9780470660157 9781119993599 |
| language | English |
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| spelling | Kourdi, Jeremy Verfasser aut The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing ed. by Jeremy Kourdi Chichester Wiley 2011 272 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022569206&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kourdi, Jeremy The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing |
| title_auth | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing |
| title_exact_search | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing |
| title_full | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing ed. by Jeremy Kourdi |
| title_fullStr | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing ed. by Jeremy Kourdi |
| title_full_unstemmed | The marketing century how marketing drivers business and shapes society the Chartered Institute of Marketing ed. by Jeremy Kourdi |
| title_short | The marketing century |
| title_sort | the marketing century how marketing drivers business and shapes society the chartered institute of marketing |
| title_sub | how marketing drivers business and shapes society the Chartered Institute of Marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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