Social location marketing: outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Que
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan |
| Beschreibung: | x, 229 p. ill. 23 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a Social location marketing |b outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |c Simon Salt |
| 264 | 1 | |a Indianapolis, Ind. |b Que |c 2011 | |
| 300 | |a x, 229 p. |b ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan | ||
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Economic aspects | |
| 650 | 4 | |a Business enterprises / Computer networks | |
| 650 | 4 | |a Location-based services | |
| 650 | 4 | |a Application software | |
| 650 | 4 | |a Unternehmen | |
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Datensatz im Suchindex
| _version_ | 1804145709744652288 |
|---|---|
| adam_text | Titel: Social location marketing
Autor: Salt, Simon
Jahr: 2011
TABLE OF CONTENTS
Introduction 1
What s in This Book 4
1 Why Should I Bother? 7
Who Cares Where I Am? 12
What s in It for the Individual? 12
What s in It for the Small Business? 15
What s in It for Larger Businesses? 19
2 Square Pegs and Round Holes:
Where Does This All Fit? 25
What is Social Media? 26
Who Is in Charge? 27
Where Is Everyone? 30
Keeping Your Ear to the Ground 31
They Said What? 32
The Perfect Face for Social Media 34
Measure Twice, Execute Once 36
Future Proofing 37
The Plan 39
Location, Location, Location 40
3 Games People Play 43
Anatomy of a Game Player 46
Overachievers and the Easily Bored 47
Serious Gamer 47
Casual Gamer 47
Masters of the Universe 48
Young Guns and Old Codgers 48
Are We Having Fun Yet? 49
The Ingredients 54
The Execution 56
4 Introduction to Location Sharing Tools 59
What Is and Isn t Social Location Sharing? 60
Geo-Location Services 60
Location-Based Services 60
Social Location Sharing 61
Where Did All This Social Location Sharing Start? 63
Loopt 64
BrightKite 65
Yelp 66
Foursquare 67
Gowalla 68
MyTown 70
Other Social Location Sharing Tools 71
Real World Uses for Social Location Marketing 71
Case Study 72
The Move to Foursquare 73
5 Industries Making It Work 75
Fashion 77
Retail 80
Food and Beverages 84
Hotels and Travel 89
Summary 94
Case Study: Integration and the Seamless Check In 97
6 Know Your Apps 99
Foursquare 100
The Foursquare Fine Print 103
Privacy on Foursquare 104
Foursquare s Blog 106
The Foursquare Profile Page 107
The Foursquare Mobile Application 108
Gowalla 112
Spots 113
Trips 114
Search 114
Setting Up Your Gowalla Account 116
Digital Objects 116
Passport 118
Gowalla Mobile Application 119
SCVNGR 121
Social Check In 124
The SCVNGR Mobile App 125
Facebook Places 128
Google Hotpot 130
Yelp 132
The Others 136
MyTown 136
Whrrl 137
Brightkite 137
Loopt 138
Summary 138
Case Study: How Listening and Teaching
Improved the Cafe Business 139
Marketing to Social Location Sharers 141
Meeting the Needs 142
Physiological Needs 142
Safety 143
Belonging 144
Esteem 144
Self-Actualization 146
The Needs of the Social Consumer 147
Social Customer Relationship Management
or Customer Information Management 148
Elements of a Social Location Marketing Campaign 154
Single Location Businesses 155
Multiple-Venue Businesses 159
Marketing Without a Location 161
Getting to the ROI 162
Case Study 163
8 We re Here All Week-Event Marketing
with Social Location Sharing Apps 165
Arming Employees with the Right Message 166
Create a Gowalla Trip 169
Chevrolet at the State Fair of Texas 172
VisitBritain: Social Media Tourism Leader 174
State of Arkansas Gets Location Aware 176
Intel Inside 179
Lotus Gets Social on a Boat 180
Gowalla Calendar 181
Facebook Deals 183
Summary 184
9 Socially Speaking: The Social Business 185
More Than a Twitter or Facebook Page 189
Social Customer Relationship Management
Database (sCRM) 191
Is Change Inevitable? 192
Choosing the Right Social Media App 193
Who Owns Social? 196
10 Plan, Plan, and Plan 207
Identify Your Social Business 208
Where Should You Be? 208
What You Should Say 210
We the People 213
They Said What? 215
It s Not All Doom and Gloom 217
Look Small, Think Big 218
Local Wins the Day 220
Micropayment Systems 221
Checkout 221
Index 223
|
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| spelling | Salt, Simon Verfasser aut Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt Indianapolis, Ind. Que 2011 x, 229 p. ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes index Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan Online social networks Internet marketing Social media / Economic aspects Business enterprises / Computer networks Location-based services Application software Unternehmen HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022564455&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Salt, Simon Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Online social networks Internet marketing Social media / Economic aspects Business enterprises / Computer networks Location-based services Application software Unternehmen |
| title | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_auth | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_exact_search | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_full | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_fullStr | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_full_unstemmed | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_short | Social location marketing |
| title_sort | social location marketing outshining your competitors on foursquare gowalla yelp other location sharing sites |
| title_sub | outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| topic | Online social networks Internet marketing Social media / Economic aspects Business enterprises / Computer networks Location-based services Application software Unternehmen |
| topic_facet | Online social networks Internet marketing Social media / Economic aspects Business enterprises / Computer networks Location-based services Application software Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022564455&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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