Marketing communications: integrating offline and online with social media
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2011
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XVIII, 483 S. Ill., graph. Darst. |
| ISBN: | 9780749461935 9780749461942 |
Staff View
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| author | Smith, Paul R. 1957- Zook, Ze |
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| id | DE-604.BV037410612 |
| illustrated | Illustrated |
| indexdate | 2025-05-07T12:00:48Z |
| institution | BVB |
| isbn | 9780749461935 9780749461942 |
| language | English |
| lccn | 2010045798 |
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| physical | XVIII, 483 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications integrating offline and online with social media PR Smith & Ze Zook 5. ed. London [u.a.] Kogan Page 2011 XVIII, 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Communication in marketing Zook, Ze Verfasser aut Überarbeitung von 4. ed. 2004 0-7494-4265-4 (DE-604)BV019346427 HBZ Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022563082&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smith, Paul R. 1957- Zook, Ze Marketing communications integrating offline and online with social media Communication in marketing |
| title | Marketing communications integrating offline and online with social media |
| title_auth | Marketing communications integrating offline and online with social media |
| title_exact_search | Marketing communications integrating offline and online with social media |
| title_full | Marketing communications integrating offline and online with social media PR Smith & Ze Zook |
| title_fullStr | Marketing communications integrating offline and online with social media PR Smith & Ze Zook |
| title_full_unstemmed | Marketing communications integrating offline and online with social media PR Smith & Ze Zook |
| title_short | Marketing communications |
| title_sort | marketing communications integrating offline and online with social media |
| title_sub | integrating offline and online with social media |
| topic | Communication in marketing |
| topic_facet | Communication in marketing |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022563082&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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