Smith, P. R., & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media (5. ed.). Kogan Page.
Chicago Style (17th ed.) CitationSmith, Paul R., and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5. ed. London [u.a.]: Kogan Page, 2011.
MLA (9th ed.) CitationSmith, Paul R., and Ze Zook. Marketing Communications: Integrating Offline and Online with Social Media. 5. ed. Kogan Page, 2011.
Warning: These citations may not always be 100% accurate.