Marketing essentials:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Mason, Ohio]
South-Western Cengage Learning
2012
|
| Edition: | 7. ed., International ed. |
| Subjects: | |
| Physical Description: | XXIII, 648 S. Ill., graph. Darst. |
| ISBN: | 9781111221928 1111221928 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037386814 | ||
| 003 | DE-604 | ||
| 005 | 20120316 | ||
| 007 | t | ||
| 008 | 110509s2012 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9781111221928 |9 978-1-111-22192-8 | ||
| 020 | |a 1111221928 |9 1-111-22192-8 | ||
| 035 | |a (OCoLC)730017863 | ||
| 035 | |a (DE-599)BVBBV037386814 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-1050 |a DE-1051 |a DE-1049 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing essentials |c Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| 250 | |a 7. ed., International ed. | ||
| 264 | 1 | |a [Mason, Ohio] |b South-Western Cengage Learning |c 2012 | |
| 300 | |a XXIII, 648 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022539799 | ||
Record in the Search Index
| _version_ | 1804145674318512128 |
|---|---|
| any_adam_object | |
| author | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_GND | (DE-588)128647450 (DE-588)137931328 (DE-588)135615828 |
| author_facet | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- |
| author_role | aut aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm c w l cw cwl j f h jf jfh |
| building | Verbundindex |
| bvnumber | BV037386814 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)730017863 (DE-599)BVBBV037386814 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., International ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01335nam a2200397 c 4500</leader><controlfield tag="001">BV037386814</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120316 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110509s2012 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781111221928</subfield><subfield code="9">978-1-111-22192-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1111221928</subfield><subfield code="9">1-111-22192-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)730017863</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037386814</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDaniel, Carl D.</subfield><subfield code="d">1941-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)128647450</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing essentials</subfield><subfield code="c">Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed., International ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Mason, Ohio]</subfield><subfield code="b">South-Western Cengage Learning</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIII, 648 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lamb, Charles W.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137931328</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hair, Joseph F.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135615828</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022539799</subfield></datafield></record></collection> |
| id | DE-604.BV037386814 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:23:12Z |
| institution | BVB |
| isbn | 9781111221928 1111221928 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022539799 |
| oclc_num | 730017863 |
| open_access_boolean | |
| owner | DE-1050 DE-1051 DE-1049 |
| owner_facet | DE-1050 DE-1051 DE-1049 |
| physical | XXIII, 648 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing essentials Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair 7. ed., International ed. [Mason, Ohio] South-Western Cengage Learning 2012 XXIII, 648 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut |
| spellingShingle | McDaniel, Carl D. 1941- Lamb, Charles W. 1944- Hair, Joseph F. 1944- Marketing essentials Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing essentials |
| title_auth | Marketing essentials |
| title_exact_search | Marketing essentials |
| title_full | Marketing essentials Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_fullStr | Marketing essentials Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_full_unstemmed | Marketing essentials Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair |
| title_short | Marketing essentials |
| title_sort | marketing essentials |
| topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management |
| work_keys_str_mv | AT mcdanielcarld marketingessentials AT lambcharlesw marketingessentials AT hairjosephf marketingessentials |