APA-Zitierstil (7. Ausg.)

McDaniel, C. D., Lamb, C. W., & Hair, J. F. (2012). Marketing essentials (7. ed., International ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

McDaniel, Carl D., Charles W. Lamb, und Joseph F. Hair. Marketing Essentials. 7. ed., International ed. [Mason, Ohio]: South-Western Cengage Learning, 2012.

MLA-Zitierstil (9. Ausg.)

McDaniel, Carl D., et al. Marketing Essentials. 7. ed., International ed. South-Western Cengage Learning, 2012.