The global economics of sport:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London [u.a.]
Routledge
2012
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 128 S. graph. Darst. |
| ISBN: | 9780415586184 9780415586191 |
Staff View
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Record in the Search Index
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| adam_text | Titel: The global economics of sport
Autor: Gratton, Chris
Jahr: 2012
CONTENTS
List of figures viii
List of tables ix
1 The historical and economic development of me sport market 1
Introduction 1
Pre-industrial sport and recreation (pre-1800) 3
Early industrial Britain (1800-Í850) 3
The re-emergence of mass leisure (1850-1914) 5
2 The global sport market 8
The development of ate global sport market 8
The economics of sport 12
3 Global sports organisations 17
Introduction 17
Emergence of national sports organisations 11
GSOs Î9
Theoretical issues 21
From non-profit to commercialisation 26
The economia of GSOs today 28
Case study of the IOC 30
Revival of the Modem Olympics 30
Role and organisational structure of die IOC 31
The economic transformation of the Olympics and changing role of
tibe IOC 32
vi Contents
4 Global sports events 36
Introduction 36
The economic benefits of hosting major sports events 36
Legacy 39
The economic importance of the summer Olympic Games 40
Case study: legacy of Beijing 2008 42
Infrastructure 43
Knowledge, skill-development and education 45
Image 41
Emotion 48
Networks 48
Culture 49
Elite sport legacy 50
Conclusions 53
5 Global sport corporations 54
Introduction 54
Transnational corporations in a global competitive environment 55
Growth, concentration and internationalisation of sport corporations 56
Case studies in transnational sport corporations 58
Nike 58
Real Madrid FC 63
ESPN 65
Conclusions 68
6 Sport broadcasting 70
Introduction 70
Broadcast rights for sports properties 71
Theoretical issues 74
Broadcasting and the Olympics 75
The Football World Cup 79
Listed events 81
The English Premier League 83
Evidence of domestic appeal 83
UK television deals 85
International consumption 86
Conclusions 90
7 Sport sponsorship 92
Introduction 92
The growth of sport sponsorship 93
Reasons for sports sponsorship growth 94
Contents vii
Areas of sport sponsorship 91
FIFA and the Football World Cup 98
IOC and the Olympic Games 100
Why do corporations sponsor sport? 101
Measuring the effectiveness of sponsorship 103
Conclusions 106
Globalisation of the sport market: costs and benefits 108
Introduction Í08
Negative economic consequences of the globalisation of sport 109
International division of labour 109
Migration of athletes 110
Global sport-media nexus 111
Conclusions 112
Bibliography 114
Index 123
|
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| discipline | Sportwissenschaft Wirtschaftswissenschaften |
| edition | 1. publ. |
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| isbn | 9780415586184 9780415586191 |
| language | English |
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| physical | VII, 128 S. graph. Darst. |
| publishDate | 2012 |
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| spelling | The global economics of sport Chris Gratton ... 1. publ. London [u.a.] Routledge 2012 VII, 128 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sportmarkt (DE-588)4496823-1 gnd rswk-swf Sportökonomie (DE-588)4207188-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Sportmarkt (DE-588)4496823-1 s Sportökonomie (DE-588)4207188-4 s Globalisierung (DE-588)4557997-0 s b DE-604 Gratton, Chris Sonstige oth Erscheint auch als Online-Ausgabe 978-0-203-80724-8 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022538554&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The global economics of sport Sportmarkt (DE-588)4496823-1 gnd Sportökonomie (DE-588)4207188-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4496823-1 (DE-588)4207188-4 (DE-588)4557997-0 |
| title | The global economics of sport |
| title_auth | The global economics of sport |
| title_exact_search | The global economics of sport |
| title_full | The global economics of sport Chris Gratton ... |
| title_fullStr | The global economics of sport Chris Gratton ... |
| title_full_unstemmed | The global economics of sport Chris Gratton ... |
| title_short | The global economics of sport |
| title_sort | the global economics of sport |
| topic | Sportmarkt (DE-588)4496823-1 gnd Sportökonomie (DE-588)4207188-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Sportmarkt Sportökonomie Globalisierung |
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