Propaganda & persuasion:
"Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expande...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
SAGE Publ.
2012
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory."--BOOK JACKET. |
| Beschreibung: | Literaturverz. S. 369 - 394 |
| Beschreibung: | XXX, 432 S. Ill. |
| ISBN: | 9781412977821 |
Internformat
MARC
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| 500 | |a Literaturverz. S. 369 - 394 | ||
| 520 | 1 | |a "Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory."--BOOK JACKET. | |
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| 650 | 4 | |a Persuasion (Psychologie) | |
| 650 | 4 | |a Propagande | |
| 650 | 4 | |a Persuasion (Psychology) | |
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Datensatz im Suchindex
| _version_ | 1804145663646105600 |
|---|---|
| adam_text | IMAGE 1
DETAILED CONTENTS
PREFACE TO THE FIRST EDITION XIII
PREFACE TO THE SECOND EDITION XVII
PREFACE TO THE THIRD EDITION XXI
PREFACE TO THE FOURTH EDITION XXIII
PREFACE TO THE FIFTH EDITION XXV
ACKNOWLEDGMENTS XXIX
1. WHAT IS PROPAGANDA, AND HOW DOES IT DIFFER FROM PERSUASION? 1
PROPAGANDA DEFINED 2 JOWETT AND O DONNELL S DEFINITION OF PROPAGANDA 6
FORMS OF PROPAGANDA 17 SUBPROPAGANDA/FACILITATIVE COMMUNICATION 27
A MODEL OF PROPAGANDA 29 COMMUNICATION DEFINED 30 PROPAGANDA AND
INFORMATION 31 PROPAGANDA AND PERSUASION 32
PERSUASION DEFINED 32 PERSUASION IS TRANSACTIONAL 33 RESPONSES TO
PERSUASION 33 BELIEFS 35
VALUES 35 ATTITUDES 36 BEHAVIOR 37 GROUP NORMS 37
RESONANCE 38 PERSUASION SEEKS VOLUNTARY CHANGE 38 MISLEADING AND
MANIPULATING AN AUDIENCE 39
IMAGE 2
RHETORICAL BACKGROUND AND THE ETHICS OF PERSUASION 39
RHETORIC AND PROPAGANDA 43 PROPAGANDA AS A FORM OF COMMUNICATION 44
CONCEALED PURPOSE 45 CONCEALED IDENTITY 45
CONTROL OF INFORMATION FLOW 45 THE MANAGEMENT OF PUBLIC OPINION 47 THE
MANIPULATION OF BEHAVIOR 48 OVERVIEW OF THE BOOK 49
2. PROPAGANDA THROUGH THE AGES 51
ANCIENT GREECE AND ALEXANDER THE GREAT 53 ALEXANDER THE GREAT 54
IMPERIAL ROME 56 PROPAGANDA AND RELIGION 58 THE RISE OF CHRISTIANITY 6I
THE CRUSADES 65
THE REFORMATION AND COUNTER-REFORMATION 69 THE COUNTER-REFORMATION 74
THE EMERGENCE OF PROPAGANDA 76 THE AMERICAN REVOLUTION 79 THE FRENCH
REVOLUTION AND NAPOLEON 88
PROPAGANDA IN THE 19TH CENTURY: THE AMERICAN CIVIL WAR 94
3. PROPAGANDA INSTITUTIONALIZED 97
THE NEW AUDIENCE 98 THE EMERGENCE OF MASS SOCIETY 101 THE EMERGENCE OF
THE PROPAGANDA CRITIQUE 102
THE NEW MEDIA 106 PRINT MEDIA 106 MOVIES 110 RADIO 128
U.S. GOVERNMENT PROPAGANDA AGENCIES 137 RADIO AND TV MARTI 142
TELEVISION 143 ADVERTISING: THE UBIQUITOUS PROPAGANDA 151
INSTITUTIONAL PROPAGANDA 152 INTERNET ADVERTISING 153 THE SCIENCE OF
ADVERTISING 153 THE ROLE OF ADVERTISING 156 PROPAGANDA AND THE INTERNET:
THE POWER OF RUMOR 158
IMAGE 3
4. PROPAGANDA AND PERSUASION EXAMINED 165
THE MODERN STUDY OF PROPAGANDA AND PERSUASION 165 PROPAGANDA IN WORLD
WAR I 166 THE AFTERMATH OF WORLD WAR I AND THE GROWING CONCERN ABOUT
PROPAGANDA 167
THE SOCIAL SCIENCES AND THE STUDY OF PROPAGANDA 169 RESEARCH IN
PROPAGANDA AND PERSUASION 170 THE STUDY OF ATTITUDES 170 WORLD WAR II
AND RESEARCH IN
COMMUNICATION 171 THE YALE STUDIES 176 CONSISTENCY THEORIES 177 THEORY
OF EXPOSURE LEARNING 179 SOCIAL JUDGMENT THEORY 179
RESISTANCE TO PERSUASION 180 MCGUIRE S MODEL OF PERSUASION 180 DIFFUSION
OF INNOVATIONS 181 RECENT RESEARCH ON ATTITUDES 181 RESEARCH ON
PERSUASION AND BEHAVIOR 182 THE INFLUENCE OF THE MEDIA 186
VIOLENCE AND THE MEDIA 186 CULTIVATION STUDIES 188 PROSOCIAL BEHAVIORS
AND TELEVISION 189 THE AGENDA-SETTING FUNCTION OF THE MEDIA 189
USES AND GRATIFICATIONS THEORY 191 USES AND DEPENDENCY THEORY 192 THE
INTERNET 192 LIMITATIONS OF EFFECTS RESEARCH 193 CULTURAL STUDIES 194
COLLECTIVE MEMORY STUDIES 197 SUMMARY 208
GENERALIZATIONS ABOUT PROPAGANDA AND PERSUASION EFFECTS 208
5. PROPAGANDA AND PSYCHOLOGICAL WARFARE 211
WORLD WAR I AND THE FEAR OF PROPAGANDA 216 BRITISH PROPAGANDA 217 GERMAN
PROPAGANDA 219 AMERICAN PROPAGANDA 222 ATROCITY PROPAGANDA 225
REACTION TO WORLD WAR I PROPAGANDA 111
IMAGE 4
THE INTERWAR YEARS, 1920 TO 1939 228
THE EMERGENCE OF COMMUNIST PROPAGANDA 229 AMERICAN ISOLATIONISM 232 FR.
CHARLES COUGHLIN, S.J. 234
THE INSTITUTE FOR PROPAGANDA ANALYSIS 236 HITLER AND NAZI PROPAGANDA 239
WORLD WAR II 252 POST-WORLD WAR II CONFLICTS 255
THE KOREAN WAR, 1950 TO 1953 257 THE VIETNAM WAR 263 THE 1991 GULF WAR:
MOBILIZATION OF WORLD PUBLIC OPINION 270 USING METAPHOR AND IMAGERY IN
THE GULF WAR 21A
THE NAYIRAH INCIDENT 277 THE AFTERMATH (2005): THE INVASION OF
AFGHANISTAN AND IRAQ 278 THE COLD WAR, 1945 TO 1998 280 PUBLIC DIPLOMACY
287
6. HOW TO ANALYZE PROPAGANDA 289
THE IDEOLOGY AND PURPOSE OF THE PROPAGANDA CAMPAIGN 291 THE CONTEXT IN
WHICH THE PROPAGANDA OCCURS 292 IDENTIFICATION OF THE PROPAGANDIST 293
THE STRUCTURE OF THE PROPAGANDA ORGANIZATION 293 THE TARGET AUDIENCE 295
MEDIA UTILIZATION TECHNIQUES 296 SPECIAL TECHNIQUES TO MAXIMIZE EFFECT
299
PREDISPOSITIONS OF THE AUDIENCE: CREATING RESONANCE 299 SOURCE
CREDIBILITY 300 OPINION LEADERS 300
FACE-TO-FACE CONTACT 301 GROUP NORMS 301 REWARD AND PUNISHMENT 301
MONOPOLY OF THE COMMUNICATION SOURCE 302
VISUAL SYMBOLS OF POWER 302 LANGUAGE USAGE 303 MUSIC AS PROPAGANDA 304
AROUSAL OF EMOTIONS 304 AUDIENCE REACTION TO VARIOUS TECHNIQUES 305
COUNTERPROPAGANDA 305 EFFECTS AND EVALUATION 306
IMAGE 5
7. PROPAGANDA IN ACTION: FOUR CASE STUDIES 307
WOMEN AND WAR: WORK, HOUSING, AND CHILD CARE 308 THE CONTEXT, IDEOLOGY,
AND PURPOSE OF THE PROPAGANDA CAMPAIGN 310 IDENTIFICATION OF THE
PROPAGANDIST AND THE
STRUCTURE OF THE PROPAGANDA ORGANIZATION 312 THE TARGET AUDIENCE 315
MEDIA UTILIZATION TECHNIQUES 316 SPECIAL TECHNIQUES TO MAXIMIZE EFFECT
316 AUDIENCE REACTION TO VARIOUS TECHNIQUES 317
EFFECTS AND EVALUATION 318 SMOKING AND HEALTH: CORPORATE PROPAGANDA
VERSUS PUBLIC SAFETY 318
THE IDEOLOGY AND PURPOSE OF THE PROPAGANDA CAMPAIGN 319 THE CONTEXT IN
WHICH THE PROPAGANDA OCCURS 320 IDENTIFICATION OF THE PROPAGANDIST 325
THE STRUCTURE OF THE PROPAGANDA ORGANIZATION 326
THE TARGET AUDIENCE 327 MEDIA UTILIZATION TECHNIQUES 329 SPECIAL
TECHNIQUES TO MAXIMIZE EFFECTS 331 AUDIENCE REACTION TO VARIOUS
TECHNIQUES 332
COUNTERPROPAGANDA 333 EFFECTS AND EVALUATION 333 THE AFTERMATH (2005):
THE CONTROVERSY CONTINUES 336
THE BATTLE CONTINUES 339 BIG PHARMA: MARKETING DISEASE AND DRUGS 340
IDEOLOGY AND PURPOSE OF THE PROPAGANDA CAMPAIGN 341 THE CONTEXT IN WHICH
THE PROPAGANDA OCCURS:
THE MEDICALIZATION OF SOCIETY 342 IDENTIFICATION OF THE PROPAGANDIST AND
STRUCTURE OF THE ORGANIZATIONS 343 THE TARGET AUDIENCE 343 MEDIA
UTILIZATION TECHNIQUES 344 SPECIAL TECHNIQUES TO MAXIMIZE EFFECTS 344
COUNTERPROPAGANDA 352 EFFECTS AND EVALUATION 353 PUNDITS FOR HIRE: THE
PENTAGON PROPAGANDA MACHINE 353 THE PROPAGANDISTS 354
THE AUDIENCE 355
IMAGE 6
THE VARIOUS TECHNIQUES EMPLOYED 355
COUNTERPROPAGANDA 356 THE CONSEQUENCES 357
8. HOW PROPAGANDA WORKS IN MODERN SOCIETY 359
A MODEL OF THE PROCESS OF PROPAGANDA 359 SOCIAL-HISTORICAL CONTEXT 360
CULTURAL RIM 361
THE PROCESS OF PROPAGANDA 363 THE INSTITUTION 363 PROPAGANDA AGENTS 363
MEDIA METHODS 363
THE SOCIAL NETWORK 365 THE PUBLIC 365 GENERALIZATIONS 366
REFERENCES 369
AUTHOR INDEX 395
SUBJECT INDEX 401
ABOUT THE AUTHORS 431
|
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| dewey-search | 303.3/75 |
| dewey-sort | 3303.3 275 |
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| discipline | Allgemeines Soziologie Politologie Psychologie |
| edition | 5. ed. |
| era | Geschichte gnd |
| era_facet | Geschichte |
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| spellingShingle | Jowett, Garth 1940- O'Donnell, Victoria Propaganda & persuasion Persuasion (Psychologie) Propagande Persuasion (Psychology) Propaganda Propaganda (DE-588)4076374-2 gnd |
| subject_GND | (DE-588)4076374-2 |
| title | Propaganda & persuasion |
| title_alt | Propaganda and persuasion |
| title_auth | Propaganda & persuasion |
| title_exact_search | Propaganda & persuasion |
| title_full | Propaganda & persuasion Garth S. Jowett ; Victoria O'Donnell |
| title_fullStr | Propaganda & persuasion Garth S. Jowett ; Victoria O'Donnell |
| title_full_unstemmed | Propaganda & persuasion Garth S. Jowett ; Victoria O'Donnell |
| title_short | Propaganda & persuasion |
| title_sort | propaganda persuasion |
| topic | Persuasion (Psychologie) Propagande Persuasion (Psychology) Propaganda Propaganda (DE-588)4076374-2 gnd |
| topic_facet | Persuasion (Psychologie) Propagande Persuasion (Psychology) Propaganda |
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