APA (7th ed.) Citation

McCarthy, E. J. (1965). Basic marketing: A managerial approach (Rev. ed., 3. print.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. Rev. ed., 3. print. Homewood, Ill: Irwin, 1965.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. Rev. ed., 3. print. Irwin, 1965.