Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
2011
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Nebentitel: Transaction cost theory refined – theoretical and empirical evidence from a business-to-business marketing perspective |
| Physical Description: | XIII, 216 Bl. graph. Darst. |
Staff View
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| id | DE-604.BV037336944 |
| illustrated | Illustrated |
| indexdate | 2024-09-30T14:01:28Z |
| institution | BVB |
| language | German |
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| physical | XIII, 216 Bl. graph. Darst. |
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| spelling | Ungruhe, Markus 1979- Verfasser (DE-588)144058111 aut Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing vorgelegt von Markus Ungruhe Transaction cost theory refined – theoretical and empirical evidence from a business-to-business marketing perspective 2011 XIII, 216 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Nebentitel: Transaction cost theory refined – theoretical and empirical evidence from a business-to-business marketing perspective Berlin, Freie Univ., Diss., 2011 Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Geschäftsverbindung (DE-588)4314530-9 gnd rswk-swf Institutionenökonomie (DE-588)4027208-4 gnd rswk-swf Typologie (DE-588)4061321-5 gnd rswk-swf Investitionspolitik (DE-588)4137114-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Investitionspolitik (DE-588)4137114-8 s Geschäftsverbindung (DE-588)4314530-9 s Typologie (DE-588)4061321-5 s Institutionenökonomie (DE-588)4027208-4 s DE-188 Erscheint auch als Online-Ausgabe urn:nbn:de:kobv:188-fudissthesis000000022080-2 http://www.diss.fu-berlin.de/diss/receive/FUDISS_thesis_000000022080 kostenfrei Volltext |
| spellingShingle | Ungruhe, Markus 1979- Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd Geschäftsverbindung (DE-588)4314530-9 gnd Institutionenökonomie (DE-588)4027208-4 gnd Typologie (DE-588)4061321-5 gnd Investitionspolitik (DE-588)4137114-8 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4314530-9 (DE-588)4027208-4 (DE-588)4061321-5 (DE-588)4137114-8 (DE-588)4113937-9 |
| title | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing |
| title_alt | Transaction cost theory refined – theoretical and empirical evidence from a business-to-business marketing perspective |
| title_auth | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing |
| title_exact_search | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing |
| title_full | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing vorgelegt von Markus Ungruhe |
| title_fullStr | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing vorgelegt von Markus Ungruhe |
| title_full_unstemmed | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing vorgelegt von Markus Ungruhe |
| title_short | Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing |
| title_sort | bezugsobjektspezifische investitionen im business to business marketing |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Geschäftsverbindung (DE-588)4314530-9 gnd Institutionenökonomie (DE-588)4027208-4 gnd Typologie (DE-588)4061321-5 gnd Investitionspolitik (DE-588)4137114-8 gnd |
| topic_facet | Business-to-Business-Marketing Geschäftsverbindung Institutionenökonomie Typologie Investitionspolitik Hochschulschrift |
| url | http://www.diss.fu-berlin.de/diss/receive/FUDISS_thesis_000000022080 |
| work_keys_str_mv | AT ungruhemarkus bezugsobjektspezifischeinvestitionenimbusinesstobusinessmarketing AT ungruhemarkus transactioncosttheoryrefinedtheoreticalandempiricalevidencefromabusinesstobusinessmarketingperspective |