30 Minuten Produktmanagement:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Offenbach
GABAL
2011
|
| Series: | 30-Minuten-Reihe
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | 80 S. graph. Darst. |
| ISBN: | 9783869361949 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804145609293168640 |
|---|---|
| adam_text | IMAGE 1
INHALT
DER AUTOR 5
VORWORT 6
1. EINFUEHRUNG IN DAS PRODUKTMANAGEMENT 8
WAS IST PRODUKTMANAGEMENT? 9
WARUM PRODUKTMANAGEMENT? 14
AUFGABEN DES PRODUKTMANAGERS 17
ANFORDERUNGEN AN DEN PRODUKTMANAGER 19
2. DER REGELKREIS DES PRODUKTMANAGEMENTS 24 ANALYSIEREN 25
KONZIPIEREN 33
UMSETZEN 37
OPTIMIEREN 40
3. DER MARKETING-MIX (4 PS) 44
DIE PRODUKTPOLITIK 45
DIE PREISPOLITIK 52
DIE DISTRIBUTIONSPOLITIK 59
DIE KOMMUNIKATIONSPOLITIK 62
4. NUETZLICHE IDEEN UND HINWEISE 70
MARKETINGTRICKS 71
CHECKLISTEN 74
WEITERFUEHRENDE LITERATUR 78
REGISTER 80
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008396494
DIGITALISIERT DURCH
|
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| author | Gnida, Mathias 1970- |
| author_GND | (DE-588)13913655X |
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| author_role | aut |
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| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV037327864 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)708581363 (DE-599)DNB1008396494 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV037327864 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:10Z |
| institution | BVB |
| isbn | 9783869361949 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022481869 |
| oclc_num | 708581363 |
| open_access_boolean | |
| owner | DE-859 |
| owner_facet | DE-859 |
| physical | 80 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | GABAL |
| record_format | marc |
| series2 | 30-Minuten-Reihe |
| spelling | Gnida, Mathias 1970- Verfasser (DE-588)13913655X aut 30 Minuten Produktmanagement Mathias Gnida Dreißig Minuten Produktmanagement Offenbach GABAL 2011 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 30-Minuten-Reihe Literaturangaben Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022481869&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gnida, Mathias 1970- 30 Minuten Produktmanagement Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4125960-9 |
| title | 30 Minuten Produktmanagement |
| title_alt | Dreißig Minuten Produktmanagement |
| title_auth | 30 Minuten Produktmanagement |
| title_exact_search | 30 Minuten Produktmanagement |
| title_full | 30 Minuten Produktmanagement Mathias Gnida |
| title_fullStr | 30 Minuten Produktmanagement Mathias Gnida |
| title_full_unstemmed | 30 Minuten Produktmanagement Mathias Gnida |
| title_short | 30 Minuten Produktmanagement |
| title_sort | 30 minuten produktmanagement |
| topic | Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Produktmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022481869&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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