Consumer behaviour and rural marketing in India:
Study conducted in Ghaziabad District of Uttar Pradesh, India
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New Delhi
New Century Publ.
2009
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Study conducted in Ghaziabad District of Uttar Pradesh, India |
| Physical Description: | XVI, 200 S. |
Staff View
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| 245 | 1 | 0 | |a Consumer behaviour and rural marketing in India |c Meenu Agrawal |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New Delhi |b New Century Publ. |c 2009 | |
| 300 | |a XVI, 200 S. | ||
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| 520 | |a Study conducted in Ghaziabad District of Uttar Pradesh, India | ||
| 650 | 4 | |a Consumer behavior / India / Ghaziabad (District) | |
| 650 | 4 | |a Farm produce / India / Ghaziabad (District) / Marketing | |
| 650 | 4 | |a Farmers as consumers / India / Ghaziabad (District) | |
| 650 | 4 | |a Rural development / India / Ghaziabad (District) | |
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Record in the Search Index
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| adam_text | Titel: Consumer behaviour and rural marketing in India
Autor: Agrawal, Meenu
Jahr: 2009
Contents
Preface vii-ix
1. Emergence of Rural India 1-36
1.1 Rural Development in India:
Institutional Framework
1.1.1 Ministry of Rural Development
1.1.2 District Rural Development Agency
(DRDA)
1.1.3 Council for Advancement of People s
Action and Rural Technology (CAPART)
1.1.4 Training of Rural Development
Functionaries
1.1.5 Information, Education and
Communication (IEC)
1.2 Rural Infrastructure Development Fund (RIDF)
1.3 Rural Employment
1.3.1 National Rural Employment Guarantee
Act (NREGA), 2005
1.3.2 Swarnjayanti Gram Swarozgar Yojana
(SGSY)
1.3.3 Prime Minister Employment Generation
Programme (PMEGP)
1.4 Rural Industries
1.5 Rural Housing
1.5.1 Indira Awaas Yojana (IAY)
1.5.2 Rural Housing Activities of Housing Urban
Development Corporation (HUDCO)
1.6 Education and Training in Rural Áreas
1.6.1 Eleventh Plan Targets and Special
Focus Áreas:
1.7 Rural Health and Family Welfare
1.7.1 National Rural Health Mission (NRHM)
1.7.2 Janani Suraksha Yojana (JSY)
1.7.3 National Nutrition Mission (NNM)
1.8 Rural Sanitation and Cleanliness
1.8.1 Total Sanitation Campaign (TSC)
1.9 Rural Electrifícation
1.9.1 Rajiv Gandhi Grameen Vidyutikaran
Yojana (RGGVY), 2005
1.10 Rural Water Supply
1.10.1 Swajaldhara
1.11 Rural Transport
1.11.1 Pradhan Mantri Gram Sadak
Yojana (PMGSY)
1.12 Rural Telephony
1.13 Rural Women Welfare and Empowerment
1.14 Scheduled Caste Sub-plan and Tribal Sub-Plan
1.15 Disability Persons
1.16 01derPersons
1.16.1 National Social Assistance Programme
(NSAP)
1.16.2 Annapurna Scheme
1.17 Bharat Nirman: The Six Components
1.17.1 Electricity
1.17.2 Roads
1.17.3 Drinking Water
1.17.4 Telephones
1.17.5 Irrigation
1.17.6 Housing
2. Consumer Behaviour: Theoretical Settings 37-52
2.1 Introduction
2.2 Lifesryle of Consumers
2.3 Inter-disciplinary Dimensions of
Consumer Behaviour
2.4 Existing Literature on the Subject
3. Rural Marketing: Field Surveys 53-66
3.1 Introduction
3.2 Concepts Defined
3.2.1 Consumer
3.2.2 Consumption
3.2.3 Consumerism
3.2.4 Consumer Welfare
3.2.5 Consumer Movement
3.2.6 Behaviour
3.2.7 Communication
3.2.8 Market
3.2.9 Rural Market
3.3 Methodological Issues
4. Profiles of Sampled Áreas 67-90
4.1 Socio-economic Characteristics of
Uttar Pradesh
4.1.1 Agriculture
4.1.2 Industry
4.2 Demographic Profile
4.3 Transpon and Communication
4.3.1 Transport
4.3 2 Communication
4.4 Employment
4.5 Finances
4.6 Education
4.7 Caste System
4.8 Social Welfare Schemes
4.9 Language
4.10 Social Relations
4.11 Western Uttar Pradesh
4.11.1 Agriculture
4.11.2 Industry
4.11.3 Population
4.11.4 Employment
4.11.5 Transport and Communication
4.11.6 Finance and Earnings
4.11.7 Education
4.12 Ghaziabad District
4.12.1 SampledArea
5. Characteristics of Consumer Behaviour 91 -115
5.1 Introduction
5.2 Characteristics of Buying Behaviour
5.2.1 Problem ofRecognition
5.2.2 Awareness
5.2.3 Understanding
5.2.4 Attitude
5.2.5 Conviction
5.2.6 Trial
5.2.7 Purchase Decisión
5.3 Factors Affecting the Consumer Behaviour
5.3.1 Personal Factors
5.3.2 Psychological Factors
5.3.3 Attitudinal Factors
5.3.4 Cultural Factors
5.3.5 Social Factors
5.3.6 Information Factors
5.3.7 Self-image Factors
5.3.8 Marketing and Advertising Factors
5.3.9 Display Factors
5.3.10 Salesmen s Influence
5.4 Rights of Consumere
5.4.1 Right to Fair Dealing
5.4.2 Right to Satisfactory Quality Goods
5.4.3 Right to Know the Price of the
Product or Commodiry
5.4.4 Right to Daily Information of the
Retail Price of Essential Commodities
5.4.5 Right to Know the Date of Expiry
5.4.6 Right to Have Goods at Fair Pnces
5.4.7 Right to Select or Choose
5.4.8 Right of Information
5.4.9 Right to be Heard
5.4.10 Right to be Consulted
5.4.11 Right to Seek Redressal
5.4.12 Right to be Educated
5.4.13 Right to Good Environment
5.5 Problems of Consumers
5.5.1 Adulteration
5.5.2 Short Weights and Measures
5.5.3 Lack of Safety and Quality Control
5.5.4 Unfair Warranties or Guarantees
5.5.5 Imitation Manufacturing
5.5.6 Sales Gimmicks
5.5.7 Conspicuous Consumption
5.5.8 Evil Practices of Multinationals
5.5.9 Massive Profíteering
5.5.10 Sub-standard Quality
5.5.11 Unreasonable Price
6. Communications and Rural Marketing
Strategies 116-127
6.1 Introduction
6.2 Communication Process and its Impact
6.2.1 Ádvertising
6.2.2 Personal Selling
6.2.3 Publiciry and Public Relations
6.3 Rural Marketing Strategy
6.3.1 Lack of Adequate Understanding of
Rural Consumer
6.3.2 Inadequate Data on Rural Market
6.3.3 Poor Infrastructure
6.3.4 Low Level of Literacy
6.3.5 Poor Reach ofMass Media in
Rural Áreas
6.3.6 Producer Marketing Strategy
6.4 Problems in Rural Marketing
7. Strategies for Protection of Consumers 128-154
7.1 Protection of Consumers
7.2 Administrative and Legislative Measures
7.2.1 Sale of Goods Act, 1930
7.2.2 Drugs and Cosmetics Act, 1940
7.2.3 Prevention of Food Adulteration Act, 1954
7.2.4 Essential Commodities Act, 1955
7.2.5 Trade and Merchandise Mark Act, 1958
7.2.6 Monopolies and Restrictive Trade
Practices Act, 1969
7.2.7 Standards of Weight and
Measures Act, 1976
7.2.8 Contract Act, 1982
7.2.9 Consumer Protection Act, 1986
7.2.10 LawofTouts
7.2.11 Information Technology Act, 2000
7.3 Complaints and Grievances
7.4 Consumer Protection Act, 1986
7.4.1 Special Features of the Consumer
Protection Act, 1986
7.5 Jurisdiction of the National Commission
7.5.1 Pecuniary Jurisdiction
7.5.2 Territorial Jurisdiction
7.5.3 Revisional Jurisdiction
7.6 Composition of the State Commission
7.7 Jurisdiction of State Commission
7.8 District Forum
7.8.1 Composition of District Forum
7.8.2 Procedure for Selection
7.8.3 Tenure of Members
7.8.4 Jurisdiction of the District Forum
7.8.5 Be Happy Consumer
7.8.6 Redressal of Consumer Grievances
7.8.7 Who Can File Complaint?
7.8.8 Procedure on Receiptof Complaint:
7.8.9 Findings of the District Forum
7.8.10 Relief Available to the Consumers
7.8.11 Appeal
7.9 Role of the Government in Consumer
Protection
7.10 Result ofSurvey of the Study Área
8. Conclusions and Suggestions 155-174
8.1 Changes in Consumer Behaviour
8.2 Rural Consumers in India
8.3 Study Área
8.4 Role of Communications
8.5 Problems in Rural Marketing
8.6 Consumer Protection in India
8.7 Findings of the Study
8.8 Suggestions
Appendix 175-194
Eleventh Five Year Plan (2007-12) on Consumer
Protection and Competition Policy
Index 195-200
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| spelling | Consumer behaviour and rural marketing in India Meenu Agrawal 1. publ. New Delhi New Century Publ. 2009 XVI, 200 S. txt rdacontent n rdamedia nc rdacarrier Study conducted in Ghaziabad District of Uttar Pradesh, India Consumer behavior / India / Ghaziabad (District) Farm produce / India / Ghaziabad (District) / Marketing Farmers as consumers / India / Ghaziabad (District) Rural development / India / Ghaziabad (District) Indien Agrawal, Meenu 1963- Sonstige (DE-588)139043527 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022467824&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumer behaviour and rural marketing in India Consumer behavior / India / Ghaziabad (District) Farm produce / India / Ghaziabad (District) / Marketing Farmers as consumers / India / Ghaziabad (District) Rural development / India / Ghaziabad (District) |
| title | Consumer behaviour and rural marketing in India |
| title_auth | Consumer behaviour and rural marketing in India |
| title_exact_search | Consumer behaviour and rural marketing in India |
| title_full | Consumer behaviour and rural marketing in India Meenu Agrawal |
| title_fullStr | Consumer behaviour and rural marketing in India Meenu Agrawal |
| title_full_unstemmed | Consumer behaviour and rural marketing in India Meenu Agrawal |
| title_short | Consumer behaviour and rural marketing in India |
| title_sort | consumer behaviour and rural marketing in india |
| topic | Consumer behavior / India / Ghaziabad (District) Farm produce / India / Ghaziabad (District) / Marketing Farmers as consumers / India / Ghaziabad (District) Rural development / India / Ghaziabad (District) |
| topic_facet | Consumer behavior / India / Ghaziabad (District) Farm produce / India / Ghaziabad (District) / Marketing Farmers as consumers / India / Ghaziabad (District) Rural development / India / Ghaziabad (District) Indien |
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