Guerrilla social media marketing: 100+ weapons to grow your online influence, attract customers, and drive profits
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Irvine, Calif.]
Entrepreneur Media
2010
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 250 S. Ill. |
| ISBN: | 1599183838 9781599183831 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037302886 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 110325s2010 a||| |||| 00||| eng d | ||
| 010 | |a 2010017650 | ||
| 020 | |a 1599183838 |c alk. paper |9 1-59918-383-8 | ||
| 020 | |a 9781599183831 |c alk. paper |9 978-1-59918-383-1 | ||
| 035 | |a (OCoLC)612961318 | ||
| 035 | |a (DE-599)GBV625952294 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M347 |a DE-Aug4 |a DE-898 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Levinson, Jay Conrad |d 1933-2013 |e Verfasser |0 (DE-588)12248200X |4 aut | |
| 245 | 1 | 0 | |a Guerrilla social media marketing |b 100+ weapons to grow your online influence, attract customers, and drive profits |c Jay Conrad Levinson ; Shane Gibson |
| 264 | 1 | |a [Irvine, Calif.] |b Entrepreneur Media |c 2010 | |
| 300 | |a XIV, 250 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | 2 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gibson, Shane |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m GBV Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021215260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021215260 | ||
Record in the Search Index
| _version_ | 1804143943026212864 |
|---|---|
| adam_text | IMAGE 1
102
SOCIAL MEDIA
TO GROW YOUR ONLINE INFLUENCE, ATTRACT CUSTOMERS, AND DRIVE PROFITS
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS VIIFOREWORD: HOW TO BECOME A SOCIAL MEDIA GUERRILLA BY
GUY KAWASAKI IX PREFACE XI C H A P T E R! THE GUERRILLA SOCIAL MEDIA
MARKETER S PATH 1 THE TEN PERSONALITY TRAITS OF A GUERRILLA SOCIAL MEDIA
MARKETER 4 THINK LEADERSHIP AND ENGAGEMENT VS. BRANDING AND PITCHING 15
C H A P T E R2 BUILDING THE GUERRILLA S PERSONAL BRAND 19 GUERRILLAS
REALIZE THAT EVERYONE IS NOW IN THE MEDIA BUSINESS 20 GUERRILLA BRANDS
ARE AUTHENTIC 21GUERRILLA BRANDS ARE EASY TO UNDERSTAND 22 DISTINCT 24
IMAGE 3
CONTENTS
EASY TO SHARE 29
EASY TO FIND 30
ALWAYS ON 31
BEING HUMAN 32
CONSISTENT ACROSS PLATFORMS AND MEDIA 33
C H A P T E R3 THE TOP TEN ATTRIBUTES OF A GUERRILLA
SOCIAL MEDIA MARKETER 37
1. NAME 38
2. STRONG ONGOING BRANDING STRATEGY 39
3. POSITIONING THROUGH LISTENING AND DIALOGUE 40
4. QUALITY 42
5. DISTRIBUTION 43
6. FREE AND VARIABLE 47
7. REFERRAL AND REWARDS PROGRAM 48
8. LIKEABILITY 51
9. TESTIMONIALS 56
10. REPUTATION 58
C H A P T E R4 THE GUERRILLA SOCIAL MEDIA ARSENAL 61
100+ GUERRILLA SOCIAL MEDIA WEAPONS AND TOOLS 62
C H A P T E RS GUERRILLA ROI 131
WHAT GETS MEASURED GETS IMPROVED 132
GUERRILLAS MEASURE ALONE AND TOGETHER 133
RETURN-ON-INVESTMENT 135
20 TYPES OF GUERRILLA ROI 136
PUTTING IT ALL TOGETHER 143
FINAL THOUGHTS ON SOCIAL MEDIA ROI 144
C H A P T E R6 GUERRILLA FOCUS 149
IDENTIFY THE RIGHT TARGET MARKETS 150
IV GUERRILLA SOCIAL MEDIA MARKETING
IMAGE 4
CONTENTS
BRAINSTORM CRITERIA 151
NANO-TARGETING 157
C H A P T E R7 - A
GUERRILLA SOCIAL MEDIA MARKETING DEFINED 161
THREE DIRECTIONS AT ONCE 162
IT S ABOUT THEM 165
MASH UP 165
UPSIDE-DOWN MARKETERS 166
TECHNOLOGY SAVVY 167
NANO-CASTERS ...-. 168
ATTENTION TO DETAIL *. 169
HONOR RELATIONSHIPS AND VALUE PERMISSION 170
C H A P T E R8 BUILDING AND PROTECTING YOUR GUERRILLA HQ 177
SOCIAL SITES VS. TRADITIONAL WEBSITES 180
ENGAGEMENT PAGES VS. LANDING PAGES 182
SUBSCRIPTION OPTIONS 182
SOCIALIZED AND NETWORKED 183
AGGREGATED CONTENT FOR EVERYONE 184
KEEP IT SIMPLE 185
KEEP IT FOCUSED 185
AUTOMATE 186
ANALYZE 187
GOOGLE LOVE * 187
C H A P T E R9 RECRUITING AND PARTNERING WITH GUERRILLAS 193
EVALUATING PARTNERS 195
FUSION PARTNERSHIPS 198
TAPPING INTO OTHER GUERRILLA NETWORKS 199
CREATING SOCIAL EQUITY 200
BE A NETWORK HUB 203
GUERRILLA ATTRACTION 208
GUERRILLA SOCIAL MEDIA MARKETING
IMAGE 5
CONTENTS
C H A P T ER 10
YOUR GUERRILLA SOCIAL MEDIA ATTACK PLAN 211
THE SEVEN-SENTENCE GUERRILLA SOCIAL MEDIA PLAN ... . 212 YOUR GUERRILLA
MARKETING CALENDAR 218
MAINTAINING YOUR ATTACK 221
107 SOCIAL MEDIA TWEETS 227
GUERRILLA SOCIAL MEDIA MARKETING GLOSSARY 235
INDEX 245
VI GUERRILLA SOCIAL MEDIA MARKETING
|
| any_adam_object | 1 |
| author | Levinson, Jay Conrad 1933-2013 Gibson, Shane |
| author_GND | (DE-588)12248200X |
| author_facet | Levinson, Jay Conrad 1933-2013 Gibson, Shane |
| author_role | aut aut |
| author_sort | Levinson, Jay Conrad 1933-2013 |
| author_variant | j c l jc jcl s g sg |
| building | Verbundindex |
| bvnumber | BV037302886 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)612961318 (DE-599)GBV625952294 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01707nam a2200409 c 4500</leader><controlfield tag="001">BV037302886</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110325s2010 a||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010017650</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1599183838</subfield><subfield code="c">alk. paper</subfield><subfield code="9">1-59918-383-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781599183831</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-1-59918-383-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)612961318</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV625952294</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Levinson, Jay Conrad</subfield><subfield code="d">1933-2013</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12248200X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Guerrilla social media marketing</subfield><subfield code="b">100+ weapons to grow your online influence, attract customers, and drive profits</subfield><subfield code="c">Jay Conrad Levinson ; Shane Gibson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Irvine, Calif.]</subfield><subfield code="b">Entrepreneur Media</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 250 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gibson, Shane</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021215260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021215260</subfield></datafield></record></collection> |
| id | DE-604.BV037302886 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:55:41Z |
| institution | BVB |
| isbn | 1599183838 9781599183831 |
| language | English |
| lccn | 2010017650 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021215260 |
| oclc_num | 612961318 |
| open_access_boolean | |
| owner | DE-M347 DE-Aug4 DE-898 DE-BY-UBR |
| owner_facet | DE-M347 DE-Aug4 DE-898 DE-BY-UBR |
| physical | XIV, 250 S. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Entrepreneur Media |
| record_format | marc |
| spelling | Levinson, Jay Conrad 1933-2013 Verfasser (DE-588)12248200X aut Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits Jay Conrad Levinson ; Shane Gibson [Irvine, Calif.] Entrepreneur Media 2010 XIV, 250 S. Ill. txt rdacontent n rdamedia nc rdacarrier Kundenbindung (DE-588)4384508-3 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s Kundenbindung (DE-588)4384508-3 s DE-604 Gibson, Shane Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021215260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Levinson, Jay Conrad 1933-2013 Gibson, Shane Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits Kundenbindung (DE-588)4384508-3 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits |
| title_auth | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits |
| title_exact_search | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits |
| title_full | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits Jay Conrad Levinson ; Shane Gibson |
| title_fullStr | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits Jay Conrad Levinson ; Shane Gibson |
| title_full_unstemmed | Guerrilla social media marketing 100+ weapons to grow your online influence, attract customers, and drive profits Jay Conrad Levinson ; Shane Gibson |
| title_short | Guerrilla social media marketing |
| title_sort | guerrilla social media marketing 100 weapons to grow your online influence attract customers and drive profits |
| title_sub | 100+ weapons to grow your online influence, attract customers, and drive profits |
| topic | Kundenbindung (DE-588)4384508-3 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Kundenbindung Soziale Software Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021215260&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT levinsonjayconrad guerrillasocialmediamarketing100weaponstogrowyouronlineinfluenceattractcustomersanddriveprofits AT gibsonshane guerrillasocialmediamarketing100weaponstogrowyouronlineinfluenceattractcustomersanddriveprofits |