Digital advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VIII, 274 S. Ill., graph. Darst. |
| ISBN: | 9780230222410 9780230222403 |
Staff View
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Record in the Search Index
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| adam_text | DIGITAL ADVERTISING
/ MCSTAY, ANDREW
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTIONTHE HISTORY AND BUSINESS ENVIRONMENT OF DIGITAL
ADVERTISINGFORMS AND CONTENT: BEYOND THE POP-UPTHE BUSINESS PRACTICE AND
CULTURAL CONTOURS OF DATAVEILLANCE CONCEIVING USER APPROACHES TO DIGITAL
ADVERTISING POLICY AND REGULATION CREATIVITY, SCIENCE AND THE NEW
CONSUMER CONCLUSIONS, ETHICS AND FUTURE DIRECTIONS INTRODUCTIONTHE
HISTORY AND BUSINESS ENVIRONMENT OF DIGITAL ADVERTISINGFORMS AND
CONTENT: BEYOND THE POP-UPTHE BUSINESS PRACTICE AND CULTURAL CONTOURS OF
DATAVEILLANCE CONCEIVING USER APPROACHES TO DIGITAL ADVERTISING POLICY
AND REGULATION CREATIVITY, SCIENCE AND THE NEW CONSUMER CONCLUSIONS,
ETHICS AND FUTURE DIRECTIONS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | McStay, Andrew |
| author_facet | McStay, Andrew |
| author_role | aut |
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| building | Verbundindex |
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| callnumber-label | HF5826 |
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| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)699514284 (DE-599)BVBBV037297791 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV037297791 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:55:34Z |
| institution | BVB |
| isbn | 9780230222410 9780230222403 |
| language | English |
| lccn | 2009046191 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021210261 |
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| owner_facet | DE-19 DE-BY-UBM DE-384 |
| physical | VIII, 274 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | McStay, Andrew Verfasser aut Digital advertising Andrew McStay 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2010 VIII, 274 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising media planning Advertising Digital media LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021210261&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McStay, Andrew Digital advertising Advertising media planning Advertising Digital media |
| title | Digital advertising |
| title_auth | Digital advertising |
| title_exact_search | Digital advertising |
| title_full | Digital advertising Andrew McStay |
| title_fullStr | Digital advertising Andrew McStay |
| title_full_unstemmed | Digital advertising Andrew McStay |
| title_short | Digital advertising |
| title_sort | digital advertising |
| topic | Advertising media planning Advertising Digital media |
| topic_facet | Advertising media planning Advertising Digital media |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021210261&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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