Beyond good company Next generation corporate citizenship. - Ebook. - Originally published in: 2008 - Googins, Bradley K.; Mirvis, Philip H.; Rochlin, Steven A. (Palgrave Macmillan, 2007)
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Introduction * Next Generation Corporate Citizenship * PART I: A MOVEMENT AFOOT * Business and Society: A View from the Top * From Good to A"Best of the GoodA" * New Rules for Business Success * Stages of Corporate Citizenship * PART II: REPURPOSING THE ENTERPRISE * Defining What Matters * Taking an Integrated, Strategic Approach * Leading Next Generation Companies * Engaging Employees as Citizens * PART III: PUTTING CITIZENSHIP TO WORK * Integrating Citizenship into the Business * Taking Citizenship to Market * Co-Creating Value for Business and Society * Conclusion: Can Business Step Up?
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy
'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive