The brand glossary: Ebook. - Originally published in: 2006
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2006
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| Subjects: | |
| Online Access: | UBR01 Volltext |
| Item Description: | Adobe Ebook Reader Contains an A-Z guide to brand terms, processes and best practices Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands |
| Physical Description: | 1 Online-Ressource (144 p S.) |
| Format: | Document |
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| id | DE-604.BV037279624 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
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| physical | 1 Online-Ressource (144 p S.) |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Palgrave Macmillan |
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| spelling | Interbrand Group Verfasser aut The brand glossary Ebook. - Originally published in: 2006 Interbrand Group Basingstoke Palgrave Macmillan 2006 1 Online-Ressource (144 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Contains an A-Z guide to brand terms, processes and best practices Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands Document Business strategy bicssc Business and Management eflch Business strategy / bicssc Business and Management / eflch http://www.palgraveconnect.com/doifinder/10.1057/9780230626409 Verlag Volltext |
| spellingShingle | The brand glossary Ebook. - Originally published in: 2006 Business strategy bicssc Business and Management eflch Business strategy / bicssc Business and Management / eflch |
| title | The brand glossary Ebook. - Originally published in: 2006 |
| title_auth | The brand glossary Ebook. - Originally published in: 2006 |
| title_exact_search | The brand glossary Ebook. - Originally published in: 2006 |
| title_full | The brand glossary Ebook. - Originally published in: 2006 Interbrand Group |
| title_fullStr | The brand glossary Ebook. - Originally published in: 2006 Interbrand Group |
| title_full_unstemmed | The brand glossary Ebook. - Originally published in: 2006 Interbrand Group |
| title_short | The brand glossary |
| title_sort | the brand glossary ebook originally published in 2006 |
| title_sub | Ebook. - Originally published in: 2006 |
| topic | Business strategy bicssc Business and Management eflch Business strategy / bicssc Business and Management / eflch |
| topic_facet | Business strategy Business and Management Business strategy / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230626409 |
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