Pro logo: Brands as a factor of progress. - Ebook. - Originally published in: 2003
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2003
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Item Description: | Adobe Ebook Reader Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization 'Cheeky title, cheeky jacket. If this does half as well as you know what, it'll be a winner.' - Keith Clack, The Bookseller |
| Physical Description: | 1 Online-Ressource (304 p S.) |
| Format: | Document |
Staff View
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| id | DE-604.BV037279548 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192367 |
| oclc_num | 873771168 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (304 p S.) |
| psigel | ZDB-40-PBM |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Chevalier, Michel Verfasser aut Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 Michel Chevalier, Gerald Mazzalovo Basingstoke Palgrave Macmillan 2003 1 Online-Ressource (304 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Introduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization 'Cheeky title, cheeky jacket. If this does half as well as you know what, it'll be a winner.' - Keith Clack, The Bookseller Document Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch Mazzalovo, Gerald Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230508897 Verlag Volltext |
| spellingShingle | Chevalier, Michel Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch |
| title | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 |
| title_auth | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 |
| title_exact_search | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 |
| title_full | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 Michel Chevalier, Gerald Mazzalovo |
| title_fullStr | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 Michel Chevalier, Gerald Mazzalovo |
| title_full_unstemmed | Pro logo Brands as a factor of progress. - Ebook. - Originally published in: 2003 Michel Chevalier, Gerald Mazzalovo |
| title_short | Pro logo |
| title_sort | pro logo brands as a factor of progress ebook originally published in 2003 |
| title_sub | Brands as a factor of progress. - Ebook. - Originally published in: 2003 |
| topic | Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing management Business and Management Sales & marketing management / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230508897 |
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