The new global marketing reality: Ebook. - Originally published in: 2003
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2003
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Item Description: | Adobe Ebook Reader Introduction Understanding Business Today Explanations of Marketing: Evolving, Changing or Competing The New Business Reality Growth and Value Finding and Creating Advantage Organizational Transformation Contemporary Marketing Practice and the Five Changes Pluralism in Marketing Practice Strategic Change |
| Physical Description: | 1 Online-Ressource (304 p S.) |
| Format: | Document |
Staff View
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| id | DE-604.BV037279543 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192362 |
| oclc_num | 873771207 |
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| physical | 1 Online-Ressource (304 p S.) |
| psigel | ZDB-40-PBM |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Brookes, Richard Verfasser aut The new global marketing reality Ebook. - Originally published in: 2003 Richard Brookes, Roger Palmer Basingstoke Palgrave Macmillan 2003 1 Online-Ressource (304 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Introduction Understanding Business Today Explanations of Marketing: Evolving, Changing or Competing The New Business Reality Growth and Value Finding and Creating Advantage Organizational Transformation Contemporary Marketing Practice and the Five Changes Pluralism in Marketing Practice Strategic Change Document Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Palmer, Roger Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230508576 Verlag Volltext |
| spellingShingle | Brookes, Richard The new global marketing reality Ebook. - Originally published in: 2003 Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| title | The new global marketing reality Ebook. - Originally published in: 2003 |
| title_auth | The new global marketing reality Ebook. - Originally published in: 2003 |
| title_exact_search | The new global marketing reality Ebook. - Originally published in: 2003 |
| title_full | The new global marketing reality Ebook. - Originally published in: 2003 Richard Brookes, Roger Palmer |
| title_fullStr | The new global marketing reality Ebook. - Originally published in: 2003 Richard Brookes, Roger Palmer |
| title_full_unstemmed | The new global marketing reality Ebook. - Originally published in: 2003 Richard Brookes, Roger Palmer |
| title_short | The new global marketing reality |
| title_sort | the new global marketing reality ebook originally published in 2003 |
| title_sub | Ebook. - Originally published in: 2003 |
| topic | Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing Business and Management Sales & marketing / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230508576 |
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