APA-Zitierstil (7. Ausg.)

McDonald, M. (2011). Marketing plans: How to prepare them, how to use them (7. ed.). Wiley.

Chicago-Zitierstil (17. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 7. ed. Chichester: Wiley, 2011.

MLA-Zitierstil (9. Ausg.)

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 7. ed. Wiley, 2011.